Studio Licensing Takes on MGA

Studio Licensing has been appointed to represent MGA Entertainment’s suite of brands in Canada, including Bratz, Lalaloopsy and Little Tikes.

Studio Licensing will work with the MGA Canada team to expand MGA’s business in Canada with new product extensions and marketing programs for its range of girl’s lifestyle programs, games and toys.

“Studio Licensing is thrilled about our new partnership with MGA and has identified tremendous growth potential here in Canada,” says Robert Miller, president, Studio Licensing. “Its coveted brands have an incredible market strength and resonance with young fans and parents. We look forward to helping each reach its full potential across a vast and diverse range of licensing categories.”