Studio 100 Adds Brand Officer

The Studio 100 Group has announced that Sandra Vauthier-Cellier will be taking on the role of chief brand officer.

Vauthier-Cellier will be responsible for developing and executing a global branding strategy in support of Studio 100’s strategic vision. 

She will initially focus on Studio 100’s global brands, which include Maya the Bee, Heidi, Vicky the Viking, Hotel 13 and Blinky Bill, and will work across the entire Studio 100 Group worldwide.

Sandra has worked in London for 4Kids Entertainment International and 4Sight Licensing Solutions International for the past eight years, the last six of which she served as managing director, EMEA.