Scholastic Kicks Off Clifford Celebrations | License Global

Scholastic Kicks Off Clifford Celebrations

Scholastic Media kicked off a yearlong celebration in honor of the 50th anniversary of Clifford the Big Red Dog Monday with Clifford’s Biggest Birthday Party Ever, a live webcast event streamed to classrooms nationwide.

In honor of the celebration, New York City Mayor Michael Bloomberg proclaimed Sept. 24 Clifford The Big Red Dog Day.

Approximately 5,000 classrooms nationwide watched as first graders from New York City schools participated in the party in front of Scholastic's SoHo headquarters.

The children met Clifford’s creator, Norman Bridwell, shared their own birthday wishes for their favorite Big Red Dog and sang “Happy Birthday” to Clifford as a giant red dog was revealed along the façade of the Scholastic building.