Retail Deals Have Tails Wagging

The cast of Waghappy will be popping up on everything from greeting cards to pet beds, following several new licensing deals. American Greetings will produce a line of 16 cards featuring Waghappy’s brood of dog and cats for a Target exclusive. The characters will also appear on pet beds, bowls, and accessories this holiday season, courtesy of a partnership with Pamper Me Pets. Major department stores, such as JCPenney and Bon-Ton, are now carrying Waghappy branded juniors and tween T-shirts by Mighty Fine.