New Program to Celebrate the Bar-B-Q Lifestyle

Stubb's Legendary Kitchen, manufacturer of Texas Bar-B-Q products, partnered with TippingSprung, LLC, to help extend the brand into new categories related to the "Bar-B-Q lifestyle." Targeted categories for the brand, which has a restaurant and music venue in Austin, TX, include snacks, precooked meats, and Bar-B-Q accessories.