Lawless to Rep Cheer Channel

Lawless Entertainment has been appointed as worldwide representative for the Cheer Channel, an online and TV destination for athletes and fans of the spirit industry.

Lawless Entertainment will represent the Cheer Channel for all publishing, licensing, merchandising and program sales of existing content including the Cheer Channel original web series “Secret Diary of an American Cheerleader.”

Lawless will also develop and help produce future drama and reality projects for film and television. 

The Cheer Channel, which was founded by former Dallas Cowboys cheerleader and National Football League executive Cindy Villarreal, currently features coverage of global cheer events, lifestyle programming, industry news, interviews with celebrity cheerleaders and original programming.

“We are honored to work with Cindy and Lance on this fantastic project,” says Cathy Malatesta, president, Lawless Entertainment. “Cheerleading in film and television is not only a part of American popular culture, but extends to cheerleaders and fans in more than 100 countries around the world.”