Kranked Chooses The Licensing Lab

The Kranked Bike Company of Vancouver, Canada, has appointed The Licensing Lab as its exclusive licensing agent to build the brand across regions and categories.

For almost two decades Kranked has shaped the sport of downhill free-ride mountain biking with more than a dozen action films.

The Licensing Lab will work to bring that brand into other categories including toys, sports, collectibles, lifestyle, fashion, and art and design.