February 14, 2019
The Hollywood Reporter
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Under the agreement, Discovery and ProSieben will merge their current digital joint venture 7TV with Discovery’s Eurosport Player (a digital platform for the sports-focused Discovery subsidiary) and ProSiebenSat.’s Maxdome (its online platform for the networks films and TV series).
Once approved, the platform can provide a vast digital service to compete in Europe with Netflix and Amazon Prime.
Discovery and ProSieben said the service, in its forecasting, could reach up to 10 million users in the first two years of operation. The service would give multiple options for consumers, from ad-led catch-up services to SVOD premium pay tiers. The addition of Eurosport Player also means the group can offer top-tier sports content in addition to ProSiebenSat.1's Entertainment-specific offerings.
“This is an exciting next step in our strategy of reaching more viewers on more screens as the global leader in real life entertainment and international sports,” said David Zaslav, chief executive officer, Discovery in a statement. “Together with ProSiebenSat.1, we are building a world class streaming service to nourish superfans in one of our most important international markets while also creating a new model for the future for viewers to enjoy their favorite content.
The service is set to launch in the first half of 2019.
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