Xilam Animation Ups Chloé Menier to Brand Manager

French animation studio, Xilam Animation, has promoted Chloé Menier to the newly created position of brand manager, effective immediately. Menier is based in Xilam’s Paris headquarters and reports to Safaa Benazzouz, executive vice president, distribution, Xilam Animation.

Menier will handle brand development across Xilam’s catalog of brands, including “Oggy Oggy,” “Zig & Sharko,” “Lupin’s Tales” and “Oggy & the Cockroaches,” on a 360-degree scale. As part of her role, she will collaborate with the company’s sales, marketing and digital teams. She will also continue to work with Xilam’s licensees on the artwork and product approvals to ensure awareness and consistency across the company’s brands.  

Menier joined Xilam in September 2023 as artwork approval manager. Prior to Xilam, her positions included product designer, CTI and freelancing as a social media manager.

Xilam’s licensing director, Capucine Humblot, recently departed the company to pursue a new project.

“We are very happy to promote Chloé to this new position of brand manager,” says Benazzouz. “Since joining us, Chloé has been a fantastic asset to our team, and she brings a broad and strong skillset – which is already proving to be of great value across our portfolio. We wish Capucine all the best with her next chapter and thank her for these amazing five years with us.”