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Warner Bros. Discovery Announces ACME Fools
ACME Fools is a month-long celebration of all things Looney Tunes.
License Global
April 2, 2024
3 Min Read
Looney Tunes pins. Warner Bros. Discovery
Warner Bros. Discovery (WBD) invites fans to turn April Fools into ACME Fools, a celebration of the Looney Tunes. This year the month-long celebration kicked off April 1 with ACME Bootcamp, fitness training inspired by the Looney Tunes. Content will run across @LooneyTunes social accounts and the WBKids YouTube channel and includes a video series starting with the ACME Bootcamp Announcement Video. Additional content will introduce professional athletes engaging in never-before-attempted fitness routines.
A global social filter on TikTok will take fans through a game-ified ACME Bootcamp experiences, like “Catch the Anvils,” “Whack A Duck” and more looney stunts with each focusing on the five key areas of fitness.
Additional ACME Fools antics from WBD will include new content, merch, stunts and more across Cartoon Network, Max, social media, consumer products, games and themed experiences:
Cartoon Network’s full-day marathon showcasing “Bugs Bunny Builders,” classic Looney Tunes, The Looney Tunes Show and “Tiny Toons Looniversity.”
Food Network celebrates ACME Fools with a new Tweety Bird-themed cake recipe from Food Network Kitchen.
Social media takeover by the Looney Tunes (@LooneyTunes) across TikTok, Instagram and Facebook.
The WB Kids YouTube channel will run an ACME Fools live stream through April, where subscribers can tune into sports-themed Looney Tunes episodes and sports-related compilations.
New celebratory “Sports Capsule: Team Looney Tunes” merchandise is available on the company’s WB Shop.
A new Looney Tunes x RSVLTS apparel collab.
Sand Cloud’s new Looney Tunes collection, featuring three vibrant, new designs.
Looney Tunes x Mad Libs from Penguin Young Readers.
The Team Looney Tunes Virtual Challenges from The Conqueror, tracking a 180-mile journey via the Conqueror app, unlocking rewards like postcards and collectible cards of favorite Looney Tunes, all while achieving fitness goals.
Looney Tunes will be back in action with a family-friendly sports arcade video game title releasing across all console platforms and PC via Steam from Gamemill Entertainment.
Warner Bros. Games’ “MultiVersus” is scheduled to launch May 28.
The Looney Tunes World of Mayhem, a mobile role-playing game featuring Bugs Bunny and friends, will feature a “Space Opera” takeover.
ACME Fools debuts on Cartoon Network’s Toon Cup app, featuring a Looney Tunes-themed tournament.
The new “Team Looney Tunes Get in the Game” stage show will run at Warner Bros. World Abu Dhabi theme park April 13-May 26 with plans to follow at Parque Warner Madrid, Warner Bros. Movie World in Australia and more.
In the U.K., The Looney Tunes have teamed up with Fanatics and the England Rugby Union for a range of hoodies and tees for England Rugby fans of all ages.
In Japan, the Looney Tunes are teaming up with Major League Baseball to launch a T-shirt collection at selected JEANS MATE stores (Takeshita Dori, Ikebukuro, Osu and online) coming late spring.
The Looney Tunes have a long association with sports, including a past product collection. Recently announced, Warner Bros. Discovery Global Consumer Products has collaborated with the International Olympic Committee for a consumer products program to be released internationally featuring the Looney Tunes characters with products rolling out now through 2026.
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