Four new sets are part of “Peppa Pig’s” 20th anniversary rollout.

License Global

March 15, 2024

3 Min Read
Peppa Pig Garden and Tree House Set, LEGO DUPLO
Peppa Pig Garden and Tree House SetLEGO DUPLO

The LEGO Group has introduced new LEGO and DUPLO “Peppa Pig” sets in collaboration with Hasbro. This year marks the 20th anniversary of “Peppa Pig,” an occasion for the new LEGO DUPLO sets to spark imagination and inspire fun play opportunities for toddlers to develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colorful settings, popular characters and storytelling from the preschool animated series. 

The four new sets offer play experiences that inspire roleplay and creativity. Like any LEGO DUPLO set, they have been designed with Learning through Play at the heart to allow kids to develop both EQ (Emotional Quotient) and IQ (Intelligence Quotient) skills while playing out their stories. Toddlers learn to understand feelings, strengthen imagination and creativity and build relations while having fun. Peppa Pig encourages kids to jump in together and explore the world around them and instills confidence to treat every first step as a new adventure, from the everyday to the epic.

Children ages 2+ can now bring their favorite “Peppa Pig” moments to life with the new sets: 

  • “Peppa Pig” Garden and Tree House embrace Peppa’s joy of outdoor play. Builders can enjoy the wonders of nature, garden games and activities she is fond of, such as roleplaying, planting seeds and sunflowers, watering the garden with her brother, George, or spending time in the tree house. 

  • “Peppa Pig” Boat Trip allows kids to hop onboard Grandpa Pig’s sailing boat with Peppa and imagine spending the day sailing on the sea or staying onshore to build a sandcastle, look for seashells or rest under the beach umbrella.

  • “Peppa Pig” Supermarket lets toddlers shop for ingredients on the list, pop them in the cart and purchase everything needed to make Peppa’s favorite cake.

  • “Peppa Pig” Birthday House invites builders to the party at Peppa’s house with Peppa and her friends, Suzy and Pedro. Kids can roleplay unwrapping the colorful present and serving delicious cake to guests.

Related:The LEGO Group Announces Partnership with ‘Peppa Pig’

“We are excited to finally reveal the LEGO DUPLO Peppa Pig sets,” says Roberta Cardazzo, design manager, The LEGO Group. “They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful ‘Peppa Pig’ world and offer toddlers the opportunity to recreate and roleplay their favorite scenes and moments from the TV series – and in parallel support their learning and development journey through play.” 

“For two decades, ‘Peppa Pig’ has taught values of confidence, friendship and individuality to preschoolers around the world,” says Casey Collins, president, licensed consumer products, Hasbro. “These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more. Crafted specifically for little hands, LEGO DUPLO is the perfect expansion to the world of Peppa Pig. With these colorful sets, preschoolers build foundational skills and explore the world around them with their best friend, Peppa, by their side.”

New products aren’t the only thing happening; new content and play experiences will soon be available for children: 

  • The LEGO Group and Hasbro have teamed up with branded entertainment destination leader, Merlin Entertainments, to create unique play experiences with LEGO DUPLO Peppa Pig play areas coming to select Merlin Entertainments attractions and theme parks. The first LEGO DUPLO Peppa Pig play park area will open in Billund, Denmark, March 23 at LEGOLAND Billund. This will be followed by Europe’s first standalone Peppa Pig Theme Park, soon to open in Günzburg, situated next to LEGOLAND Deutschland.

  • The LEGO DUPLO “Peppa Pig” app is also globally available for preorder. The app provides preschoolers with a safe digital play experience where they can build, play and learn on fun adventures with Peppa.

About the Author(s)

License Global

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