BBC Studios Partners with Gousto for ‘Bluey’s’ Family Dinner Range

Gousto has announced it has launched a partnership with kids’ TV show, “Bluey,” in collaboration with BBC Studios, supported by an integrated through-the-line campaign. The news follows the second installment of its Steal The Show brand campaign in January.

The partnership was devised by Gousto’s in-house brand and creative teams with BBC Studios and Ludo Studio, with supporting media by the7stars and PR by Manifest London. It puts a focus on Gousto’s recipes at the forefront of the evening’s entertainment, this time with an emphasis on families.

Inspired by Bluey and her family’s adventures, the new recipe range is crafted for easy-to-make, family-style meals. The selection features dishes from a melty, tomatoey “pizza girls” margherita to the aromatic king prawn curry. All of the recipe card artwork is designed by Ludo Studio artists, especially for Gousto.

“We’re thrilled to announce our partnership with ‘Bluey,’ bringing families a delightful selection of Bluey-inspired dishes to cook at home,” says Anna Greene, vice president, brand, insights and strategy, Gousto. “Whether your little ones are hankering for something extra cheesy, a little bit spicy or you’re aiming to sneak in a few more veggies, we’re serving up family-friendly dishes that even the Heelers would enjoy. With an unrivalled selection of over 250 recipes to choose from every week, we cater to all household tastes and sizes.”

Supported by a PR campaign that leverages data insights into modern family meals, featuring Gousto ambassador, comedian and headline influencer, Katherine Ryan, and some of the U.K.’s most influential parenting influencers, kids nationwide are inspired to share honest reviews of the new Bluey’s Family Dinner recipes.

“We are so pleased to see our dynamic collaboration with Gousto come to fruition,” says Nardis Roscoe, head, marketing – consumer products and licensing, BBC Studios. “‘Bluey’ brings families together like few other shows and now the same magic will create memorable mealtimes for the whole family, all inspired by the heart-warming adventures of ‘Bluey’ and her family.”

The Gousto experience also includes a Gousto box that morphs into the Heeler family’s house and a Table Talk game that unites families through conversation at the dinner table.