Sinking Ship Entertainment’s Licensing for ‘Odd Squad’ Adds New Products

Canada’s Sinking Ship Entertainment has announced new “Odd Squad” products that will be available in 2024, including a kids’ meal toy program, French-language books and two new coloring books.  

France TV Distribution has brokered a deal with French publishing arm, Larousse, to create and distribute new “Odd Squad” books across that territory. The first two books are already available; another three will be slated for release this fall. In the U.S., SSE has partnered with Braum’s, an ice cream and restaurant chain with over 300 locations, to launch a kids’ meal toy program this year in Q2.  In addition, Really Big Coloring Books has released two new books in the U.S. for the retail, promotional and wholesale markets, including PBS Affiliates, Walmart.com, Amazon.com, ColoringBook.com and more. The company will add 8-12 “Odd Squad” items by mid-summer for distribution throughout the U.S. 

“‘Odd Squad’s’ enduring messages of teamwork and collaboration are evergreen,” says Tanya Mason, manager, consumer and ancillary products, Sinking Ship Entertainment. “These new partnerships and products aim to meet kids where they are and complement the brand’s multiplatform and licensing approach to connecting with global audiences.”