Latest partners will cover Benelux, Brazil and the Nordics.

License Global

March 21, 2024

1 Min Read
"Totally Spies!," Banijay Kids & Family
"Totally Spies!"Banijay Kids & Family

Banijay Kids & Family has announced the appointment of three licensing agents for the “Totally Spies!” franchise.

The series is set to make its anticipated return to screens later this year, with a seventh season airing on M6/Gulli (France), Discovery Kids (LatAm, EMEA) and the U.S. with Warner Bros. Discovery. License Connection will manage licensing deals across Benelux; Lotus Global Marketing will represent the brand in Brazil and LIT Licensing Agency will cover the Nordics.

“‘Totally Spies!’ already has a significant fanbase and there is huge potential for dynamic, original and exciting brand extensions,” says Roubina Tchoboian, head, global licensing, Banijay Kids & Family. “It has already been generating significant interest from the licensing industry and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll out our ambitious, long-term licensing program.”

The news follows the recent appointment of Bulldog Licensing to represent the “Totally Spies!” brand in the U.K., where it will initially have a strong focus on the adult nostalgia market, across multiple categories, including apparel, fashion accessories, tech products, health and beauty and stationery.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like