Multiple Licensing Agents Appointed for ‘Totally Spies!’

Banijay Kids & Family has announced the appointment of three licensing agents for the “Totally Spies!” franchise.

The series is set to make its anticipated return to screens later this year, with a seventh season airing on M6/Gulli (France), Discovery Kids (LatAm, EMEA) and the U.S. with Warner Bros. Discovery. License Connection will manage licensing deals across Benelux; Lotus Global Marketing will represent the brand in Brazil and LIT Licensing Agency will cover the Nordics.

“‘Totally Spies!’ already has a significant fanbase and there is huge potential for dynamic, original and exciting brand extensions,” says Roubina Tchoboian, head, global licensing, Banijay Kids & Family. “It has already been generating significant interest from the licensing industry and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll out our ambitious, long-term licensing program.”

The news follows the recent appointment of Bulldog Licensing to represent the “Totally Spies!” brand in the U.K., where it will initially have a strong focus on the adult nostalgia market, across multiple categories, including apparel, fashion accessories, tech products, health and beauty and stationery.