Jakks Pacific to Partner with Epic Story Media for ‘Wild Manes’

Jakks Pacific has announced a partnership with Epic Story Media (Epic) to launch a content and licensing program around its new IP, “Wild Manes,” a whimsical world of horses, food, friends, flair and fun, which is set to launch in the summer.

Epic will produce and globally distribute the brand’s animated short-form series developed and produced by Epic Story Media, animated with its 2D studio, Loomi Animation. 

JAKKS Pacific’s “Wild Manes” toy line launches at retail this fall with a diverse array of character-driven horse sets, horse and cart ensembles, feature playsets and more. Each “Wild Manes” horse possesses a distinct personality and origin story, that is complemented by its signature hair color and personal passion.

JAKKS Pacific and Epic’s new game studio, Freeground, are also developing a new Roblox game. The “Wild Manes Roblox” experience will be released this summer, and players will get to hang out with the Mane Girls in the town of Wild, listen to their stories and lend them a hoof on quests and adventures.

“Every character in ‘Wild Manes’ is truly unique, ensuring that every child can find one to resonate with,” says Greta Salmon, senior director, marketing, girls’ toys, JAKKS Pacific. “We’re thrilled to collaborate with Epic Story Media in developing a 360° franchise ecosystem, with engaging content, consumer products and children’s toys for this incredible brand this summer. The new toy line of horses, carts, accessories and playsets in a variety of characters will be available at all major retailers and online this fall.”

“Partnering with JAKKS Pacific on this custom content has been an extraordinary endeavor,” says Ken Faier, chief executive officer, president, Epic Story Media. “We’re crafting content across multiple channels, each tailored to reflect the brand’s essence, and devising engaging methods to introduce and engage children with the brand throughout the year.”

The Wild Manes toys and animated series will be showcased at this year’s Licensing Expo, taking place May 21-23 in Las Vegas, with a media mixer hosted at Epic Story Media’s booth, U202.

Want to attend the event? Register for Licensing Expo.