The Business Hub Group to Rep Sesame Workshop in Brazil

Agency will handle consumer products, retail events and more for the brand.

License Global, Content Editor

April 17, 2024

1 Min Read
Sesame Workshop logo
Sesame Workshop logoSesame Workshop

Sesame Workshop, the global nonprofit behind “Vila Sésamo,” has named The Business Hub Group as its licensing agent for Brazil. The Business Hub Group will manage consumer products, special activations and retail events for the children’s brand.

“For over 50 years, ‘Vila Sésamo’ has been bringing engaging content and joyful experiences to children and families with iconic characters and shows, and outreach in communities,” says Polo Valdes, senior director, Latin America, Sesame Workshop. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.” 

“‘Vila Sésamo’ has been an integral part of children’s everyday lives, encouraging playful learning for multiple generations,” says Fanny Salazar Mourré, head, brand extension, The Business Hub Group. “With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy ‘Vila Sésamo.’” 

Paulo Ferreira, an executive with vast experience in marketing and brand extensions, will lead the team as it develops “Vila Sesamo’s” brand strategy.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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