Katie Huber will fill the newly created role.

License Global

March 28, 2024

1 Min Read
Katie Huber.
Katie Huber. Fred Rogers Productions

Katie Huber has joined Fred Rogers Productions as senior director, licensing, positioning the children’s media organization for further growth. Huber brings deep market knowledge that will provide additional capacity for new opportunities across the company’s portfolio. 

In her role, Huber is charged with developing and executing comprehensive brand licensing strategies. She will work alongside Matt Shiels, vice president, business and legal affairs, and Micah Southwood, director, product development. This marks the first department expansion since the launch of the company’s PBS Kids series, “Donkey Hodie” and “Alma’s Way,” in 2021. Since then, Fred Rogers Productions has expanded brand offerings through partnerships in the toy, book and music spaces, among others. 

“With her extensive experience in helping to build robust brands and standout consumer products programs in the children’s entertainment space, Katie will be a great asset to our licensing team and the company overall,” says Shiels. “We are delighted to have her on board as she helps to extend the footprint of our properties now and well into the future.” 

“I have fond memories of ‘Mister Rogers’ Neighborhood’ from my childhood and am delighted and honored to now be a part of Fred Rogers Productions,” says Huber. “I am thrilled to help extend Fred’s legacy to new generations of children and their families.” 

Prior to joining Fred Rogers Productions, Huber was director, retail and ancillary revenue, Palace Entertainment, a multiplatform entertainment company that operates water and theme parks across the U.S.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like