Fred Rogers Productions Names Senior Director of Licensing

Katie Huber has joined Fred Rogers Productions as senior director, licensing, positioning the children’s media organization for further growth. Huber brings deep market knowledge that will provide additional capacity for new opportunities across the company’s portfolio. 

In her role, Huber is charged with developing and executing comprehensive brand licensing strategies. She will work alongside Matt Shiels, vice president, business and legal affairs, and Micah Southwood, director, product development. This marks the first department expansion since the launch of the company’s PBS Kids series, “Donkey Hodie” and “Alma’s Way,” in 2021. Since then, Fred Rogers Productions has expanded brand offerings through partnerships in the toy, book and music spaces, among others. 

“With her extensive experience in helping to build robust brands and standout consumer products programs in the children’s entertainment space, Katie will be a great asset to our licensing team and the company overall,” says Shiels. “We are delighted to have her on board as she helps to extend the footprint of our properties now and well into the future.” 

“I have fond memories of ‘Mister Rogers’ Neighborhood’ from my childhood and am delighted and honored to now be a part of Fred Rogers Productions,” says Huber. “I am thrilled to help extend Fred’s legacy to new generations of children and their families.” 

Prior to joining Fred Rogers Productions, Huber was director, retail and ancillary revenue, Palace Entertainment, a multiplatform entertainment company that operates water and theme parks across the U.S.