Netflix, Insight Editions, Yoto Player and Ravensberger will release new products based on the animated series.

License Global

March 13, 2024

4 Min Read
‘Miraculous’ artwork, ZAG
‘Miraculous’ artworkZAG

Global independent animation studio, ZAG, has signed a roster of new multimedia deals for its franchise, “Miraculous.”

“I would have never imagined that one of our creations would resonate across the world and through different generations, much like my favorite cartoons have done,” says Jeremy Zag, founder, chief executive officer, ZAG. “I understand the feeling one can have for their favorite hero: a sense of love, friendship, camaraderie and aspiration. Ladybug embodies beautiful values and, most importantly, a powerful message: you can be a girl and a superhero. Today, I am happy to see that the passion of children and adults, wherever they may be in the world, continues to endure ... it encourages us to give even more love and create more stories. We are incredibly grateful to our partners across all categories of the franchise – from our content partners who have brought these stories to children and families around the world to our consumer products partners who bring ‘Miraculous’ to life through products and experiences. As we continue to build the ‘Miraculous’ program around the world, we remain true to our simple core message reflected in everything we do: you don’t need a mask to reach your dreams and overcome your fears.”

On March 12, Netflix added Season 4 of “ZAG Heroez Miraculous,” created by ZAG and produced with Mediawan Kids & Family. And in July 2023, the blockbuster animated feature, “Miraculous: Ladybug & Cat Noir, The Movie,” debuted in second place on Netflix’s global top 10 for English-language films for the week of July 24-30.

The new Netflix deal coincides with the premiere of “Miraculous: Tales of Ladybug & Cat Noir, Volume 3” from global publishing partner, Kodansha, on March 19. Written by Koma Warita and illustrated by Riku Tsuchida, Kodansha’s earlier volumes are listed by the School Library Journal as “Winning Manga for Grades 1-8.” “Volume 3” explores how Marinette and Adrian acquired their powers and became the guardians of the City of Lights.

With an ever-increasing 360-degree presence on platforms worldwide, ZAG has signed multiple additional multimedia partners for the superhero brand.

Insight Editions, a publisher, has signed a global deal for the first hardcover “Miraculous” cookbook to launch in June 2025. Targeted to fans of “Miraculous,” the cookbook will celebrate the recipes inspired by the show and Marinette’s family bakery.

“Miraculous” will be available for the first time this year on Yoto Player, an environmentally friendly screen-free audio platform available in the U.S., Canada and the U.K. Stories are loaded onto cards – kids can simply select the story they want to hear and slot the card in to listen. The ad-free Yoto Player lets kids safely control their listening, learning and play so they can explore what inspires them, and parents can watch their confidence grow.

New multimedia deals in Europe include German publisher, Ravensburger, which will be offering novels and early reading learning books in the German language this summer. Ciela Norma, a new publishing partner for the Bulgarian market, is developing a range of activity and coloring books. Extending their licenses with ZAG are Italian children’s publisher, Pon Pon Edizioni, with arts and crafts activities available in kiosks, newsstands and bookstores. Play Press will continue to produce coloring books and albums for kiosks and newsstands and Albatross Media continues to publish a full range of “Miraculous” books from novels, story books and comic books to activity and novelty books.

“Miraculous RP: Quests of Ladybug & Cat Noir,” developed by ZAG and Israel’s female-led studio, Toya, won “Best Roblox Game” in the 2023 Pocket Gamer Awards. And with the most recent major release of the NYC Robloxian game map (“Miraculous United Heroez”), the game has had 683 million visits, with an average of 555 thousand daily sessions over a 30-day period. The game is the second-most popular branded game on the Roblox Branded game charts. “Miraculous Just Dance 2023 Edition” from Ubisoft is available on all consoles and enables fans to dance along with Ladybug and Cat Noir to the “Miraculous” official theme song by Lou and Lenni-Kim. “Miraculous Life,” a mobile sandbox game developed by ZAG Games and Budge Studios, has over 6 million downloads with over 38 million minutes played in 3 months and PK XD “Miraculous: Fun, Friends, and Games” has been played over 130 million times since its launch last April.

About the Author(s)

License Global

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