Sony Pictures Television to roll out merch and tour to mark quiz show’s anniversary.

License Global

March 18, 2024

2 Min Read
"Jeopardy" 60th logo.
"Jeopardy" 60th logo.Sony Pictures Television

To mark the 60th birthday of “Jeopardy!,” Sony Pictures Television (SPT) is launching the 60th Diamond Celebration: a new campaign that will include experiences, limited-edition merchandise and a nationwide road tour to celebrate the legacy of “America’s Favorite Quiz Show.”  

“For 60 years, ‘Jeopardy!’ has been America’s favorite sport of the mind, defying time and continuing to attract viewers of all generations,” says Suzanne Prete, president, game shows, Sony Pictures Television. “Like the true diamond that it is,we’re excited to bring our fans a year of festivities to honor this important milestone while inspiring enthusiasm for the franchise’s future through the 60th Diamond Celebration.” 

“Sixty years ago, Merv Griffin and his wife, Julann, created a quiz show that remains as unique and exciting today as it was in 1964,” says Michael Davies, executive producer, “Jeopardy!” “It is only fitting to honor their creation, and the show’s enduring legacy with a meaningful celebration that pays tribute to the show’s past and to its future. And we want to invite every fan to celebrate alongside us as this will be ‘Jeopardy!’s’ biggest and best year yet.” 

The 60th Diamond Celebration will kick off on JeoparDay!, March 30, with the launch of the Why Not You? Campaign, a new contestant recruitment initiative intended to inspire more fans of the beloved game show to take the “Jeopardy!” Anytime Test. On this day, contestant hopefuls are invited to take the famous test for a chance to compete on the show. 

A series of nationwide live events and activations curated for “Jeopardy!” fans will take place April through December, beginning in New York and rolling out in various cities across the U.S. The inaugural “Jeopardy!” fan experience will take place April 12, at Edge at Hudson Yards and will feature a live taping of the “Inside Jeopardy!” podcast and a live “Jeopardy!” play-along game. The in-person, ticketed event will feature appearances by “Jeopardy!” host, Ken Jennings, and game champions, Matt Amodio, Mattea Roach and Austin Rogers. For more information or to purchase tickets, visit: Edgenyc.com/en/jeopardy.  

Another highlight of the 60th Diamond Celebration is the launch of a new “Jeopardy!” bar trivia game that will be coming to major cities later this fall, among other initiatives that will be announced later.  

Additional details about the Jeopardy! 60th Diamond Celebration will be revealed throughout the year at Jeopardy.com/60th-diamond-celebration.  

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License Global

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