Amazon MGM Studios Unveils Licensing, Merch Plan For ‘Fallout’

Program features partnerships with AriZona Beverages, McFarlane, Dark Horse and more.

License Global

April 8, 2024

3 Min Read
Fallout Mug, Bones Coffee Company
"Fallout" MugBones Coffee Company

Amazon MGM Studios has announced a multifaceted licensing program for the upcoming, post-apocalyptic series, “Fallout.” Based on the global video game franchise, the series premieres exclusively on Prime Video April 11.

Fifteen licensing partners across various categories, including apparel, accessories, collectibles and beverages, are part of the launch of the merchandising program. The program also includes an Amazon storefront where visitors can indulge their “Fallout” fandom. The lineup will help form the foundation for the evolving “Fallout” franchise, where fans of the series can continue to enjoy the characters and storylines once they finish their binge of the initial season. The licensing program is inspired by the new storylines and characters from the upcoming show.

“Our goal for the ‘Fallout’ licensing program, as well as other beloved IP, is to create opportunities for fans to dive deeper into the characters and worlds they love,” says Jamie Kampel, head, consumer products licensing, Amazon MGM Studios. “Through the program we are creating, we are aiming to appeal both to existing ‘Fallout’ fans as well as new audiences that are discovering the world of ‘Fallout’ through our series. By working closely with the producers of the series we are delivering authentic and creative products to market through our licensees.”

On the “Fallout” Amazon Storefront, fans will find merchandise from licensing partners as well as Amazon Merch-on-Demand. Through the Merch-on-Demand program, more than 50 “Fallout”-inspired designs are available for purchase, such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats and tumblers. More designs are expected to be available soon.

The roster of licensing partners kicking off the program includes:


  • McFarlane Toys, with range of collectible 6-inch-scale posed figures, including a three-pack available exclusively at Amazon featuring Lucy, Maximus and The Ghoul

  • Youtooz debuted a Lucy figure with plans to launch figures for Maximus and The Ghoul

  • Dark Horse will launch a selection of figures and statues

  • Modiphius introduces a line of miniatures that can act as an expansion to its existing “Fallout Wasteland Warfare” and “Fallout Factions” games

  • The Wand Company created a replica of Pip-Boy available for preorder; a replica of Vertibird is coming soon

Fallout Figures, McFarlane Toys


  • The Wand Company has created a replica of Lucy’s Backpack; additional bag and wallet designs inspired by the series are set to debut soon

  • GUNNAR Optiks introducing a premium computer eyewear collaboration in three lens tints available for preorder on Amazon


  • Ripple Junction will create apparel available in the U.S., while Difuzed will introduce a line of apparel in Europe

  • Bethesda Gear Store is selling a Vault 33 tee with plans to introduce additional merchandise

  • IGN has created a Vault 33 Hoodie Orientation Kit


  • IGN Artist Series with artist, Kevin Tong, is working with Amazon MGM on an “artist’s series” “Fallout” triptych; Tong has created three pieces featuring Lucy, Maximus and the Ghoul; the triptych will be sold as premium art prints and featured on other merchandise on IGN Store

  • Displate will have dozens of designs available as collectible metal posters

  • Dark Horse will offer series-inspired art prints

Food and Beverage

  • AriZona has introduced a line of green tea natural energy drinks made with real fruit juice, available in a variety of flavors: Green Tea Red Apple Energy, Green Tea Pomegranate Energy and Green Tea Georgia Peach Energy.

  • Bones Coffee Company is offering three flavors inspired by the three main “Fallout” characters, available as whole beans or ground coffee. The company will also release three collectible mugs inspired by the characters as well as a “Fallout”-themed Vault-Tec mug


  • Insight Editions upcoming partnership will encompass a cookbook, cocktail book, journal, coloring book and “art of” book. 

Additional licensing partners across categories will be announced soon.

“Fallout” will be available in more than 240 countries and territories. The series follows the inhabitants of luxury fallout shelters who are forced to return to the irradiated hellscape their ancestors left behind 200 years after the apocalypse.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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