‘Miami Vice,’ Nautica Launch Apparel Collection

“Miami Vice” x Nautica collection pays tribute to the NBC television series from the 1980s.

License Global

April 11, 2024

1 Min Read
Miami Vice x Nautica Apparel
"Miami Vice" x Nautica ApparelNautica

Nautica has announced a collaboration with the “Miami Vice” x Nautica collection, paying tribute to the NBC television series from the 1980s, in which the undercover detectives Crockett and Tubbs investigate in the heart of Vice City.

Known for its sleek fashion choices and trendsetting designs, “Miami Vice” became a cultural phenomenon when it first aired in 1984. Nautica is paying homage to the style that has been etched into pop culture history and combining that retro flair with contemporary fashion to add a touch of the show’s suave style into modern wardrobes. The collaboration with Universal Products & Experiences features preppy pastels, bold graphic designs, polo shirts, patterned swim trunks and the oversized white suit that is synonymous with the show’s style.

“The influence of ‘Miami Vice’ on fashion and culture is undeniable,” says Jarrod Weber, group president lifestyle, chief brand officer, Authentic Brands Group, owner of Nautica. “By partnering with Universal Products & Experiences, Nautica channels the spirit of the 1980s while redefining summer style for modern wardrobes. We are pleased to present this collection to our consumers as it taps into the legacy of this culturally iconic show.”

The collaboration can be found at Nautica.com, Belk.com, Macys.com and in select Belk and Macy’s stores.

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