HIT Partners with Sunshine

HIT Entertainment (a division of Fisher-Price) has announced Sunshine Events as its official live events partner in the Middle East and North Africa.

The new deal sees Sunshine Events acquire the rights to Barney and Little Big Club shows in the MENA region, as well as production and development rights to a catalog of live event experiences for all other HIT brands including Thomas & Friends, Bob the Builder, Angelina Ballerina, Fireman Sam and Pingu. All shows will be available in both Arabic and English.

A new full-length Barney production, “Let’s Go,” is currently in development and will begin touring the fall. The remainder of the HIT portfolio will be featured in smaller mini-shows and meet-and-greets beginning this summer.

“This new partnership will enable us to ensure all events in these territories comply with a level of quality and consistency that is befitting to these market-leading brands,” says David King, group director of live events and attractions, HIT Entertainment. “Sunshine cares deeply about producing high-quality, innovative children’s entertainment, and we’re confident this partnership will satisfy the huge demand for our brands within the territory, as well as ensuring that consumers get to enjoy top quality, official Hit shows.”