"Heroes" to Hit Retail | License Global

"Heroes" to Hit Retail

Universal Studios Consumer Products Group banned together its first group of partners for TV series “Heroes.”  DC Comics, Random House, Mezco Toyz, Topps, and others will come to market with an extensive publishing program, trading cards, apparel, stationery/social expression, action figures, and an interactive game timed with the season launch on Sept. 24, and shortly after the launch of Season 1 on DVD and HD DVD on Aug. 28. The consumer products program will capitalize on the rich storylines seen in the popular series, and in some instances, extend the story beyond what is seen on television.