Hampshire Group Ltd. is launching Joseph Abboud Components, a new men’s sportswear line targeting the 35- to 55-year-old consumer. The premier fall 2008 line will was unveiled at the MAGIC show in Las Vegas, and will debut in select department stores nationwide in August 2008.
Designed to reflect classic American fashion, Joseph Abboud Components focuses on texture and rich detail, using natural fibers and unique treatments such as leather elbow patches. The merchandise assortment includes sweaters, knits, woven tops, blazers, and a range of cotton, blends, and 100 percent wool pants.
“This is an important step for our company, as it reflects our strategic drive to expand our market share in the better market with multiple category presentations,” says Michael Culang, interim CEO of Hampshire Group. “We continue to seek additional opportunities to build or acquire leading brands that will enable us to further strengthen our position in this category and offer our customers distinctive fashion with a strong quality-value proposition.”