Fisher-Price Takes Lead on Two Properties

In a deal with Chorion, Fisher-Price will create a line of plush, playsets, figures, musical toys, and vehicles based on “The Mr. Men Show,” which launches in early 2008 on Cartoon Network in the U.S. and on Five in the UK on the Milkshake! morning children’s programming block. The series is based on the Mr. Men and Little Miss books; products will roll out in the UK in 2008 and other territories in 2009.

Fisher-Price will also roll out a line of (not so) Scary Monsters preschool books and plush exclusively at Kohl’s for holiday 2007. The deal was brokered by CopCorp Licensing.