Betty Boop Touts Lancome Mascara | License Global

Betty Boop Touts Lancome Mascara

Betty Boop will be helping Lancôme sell its latest mascara brand extension, Hypnose Star, this December in a deal brokered by the character’s licensing agent, King Features.

The voluptuous cartoon diva will appear in a comprehensive advertising campaign for the new product, set to launch Dec. 1 with the promise to help women get “Betty Boop eyes.”

King Features worked closely with Lancôme to create original Betty Boop artwork for the campaign, which includes print ads, outdoor and point-of-purchase displays, as well as extensive social media support. Department store and perfumery demonstration personnel will also wear unique Betty Boop items.