The Nine Lives of 9 Story

The world of children’s entertainment is always transforming. 9 Story Media Group is focused on keeping up with those changes while not sacrificing quality or originality.

Barbara Smith

June 13, 2022

Image from "Karma's World."9 Story

9 Story Media Group continues to make a splash in the world of children’s media. Since its launch in 2002, the company now manages 13 brands with a wide breadth of licensing agreements in a world where children’s properties are constantly competing for the attention of consumers.

In recent years, 9 Story has worked with the Fashion Institute of Technology (FIT) and Scholastic to

expand the presence

of the new animated series, “Karma’s World,” in the U.S.

The company has also

inked deals

to get homeware and apparel lines for its nature-focused show, “Wild Kratts,” in department stores in Norway, Sweden and other Nordic countries.

To get a better understanding on how 9 Story got to where it is today, License Global sat down with Kyra Halperin, vice president of consumer products, and Kristin Lecour, vice president of consumer products and Canadian distribution, 9 Story.

9 Story has brokered numerous deals around the globe. But there’s not a formulaic approach when it comes to getting pen

to paper. Before anything is set in stone, 9 Story makes a point to work with all departments of the company to see if it’s the right ﬁt.

“There is no one-size-ﬁts-all approach,” says Halperin. “We work closely with the various teams across our organization including development to ensure that we are maximizing consumer product potential from the start, production to ensure we are entrenched in the content and understand what makes the series unique, distribution to align on content strategy placement and timing and franchise to help build out cohesive, long-term brand plans on a global scale.”

To read about 9 Story, go to

Licenseglobal.com/magazine.