Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola speaks on the power of the brand and its licensing program at Licensing Expo.

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Warren Schorr, Crayola
Warren Schorr, CrayolaLicense Global

All things licensing were the talk of the town in Las Vegas from June 13-15 as Licensing Expo was in full swing at The Mandalay Bay Hotel’s Convention Center. License Global spoke with some of the biggest voices in the industry, including Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola. Barbara Smith, digital editor, License Global, sat down with Schorr at Licensing Expo to hear about how Crayola does things in the industry.

About the Author(s)

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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