Curious as to what’s trending in the licensing industry? Here’s what experts had to say at Licensing Expo.

1 Min Read
(From L to R): Joan Grasso and McKenna Morgan.
(From L to R): Joan Grasso and McKenna Morgan.License Global

The licensing industry is constantly shifting, and people in the industry need to keep up with the trends that will get products on the shelves – and sold. 

At Licensing Expo, License Global interviewed senior executives from Moonbug, Minecraft, Imps (creator of The Smurfs), Crayola and Mattel, who provided their views on current trends in the licensing industry.

Watch the video below to learn what’s trending in the licensing industry. 

Executives included Joan Grasso, head, consumer products, The Americas, Moonbug, Federico San Martin, head, consumer products, Minecraft, Sébastien Dumont, marketing, communications and graphic studio manager, Imps, creator of The Smurfs, Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola and Josh Silverman, chief franchise officer and global head, consumer products, Mattel.

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

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