Latest Licensing Industry Trends

Curious as to what’s trending in the licensing industry? Here’s what experts had to say at Licensing Expo.
McKenna Morgan

June 30, 2023

(From L to R): Joan Grasso and McKenna Morgan.
(From L to R): Joan Grasso and McKenna Morgan.License Global

The licensing industry is constantly shifting, and people in the industry need to keep up with the trends that will get products on the shelves – and sold. 

At Licensing Expo, License Global interviewed senior executives from Moonbug, Minecraft, Imps (creator of The Smurfs), Crayola and Mattel, who provided their views on current trends in the licensing industry.

Watch the video below to learn what’s trending in the licensing industry. 

Executives included Joan Grasso, head, consumer products, The Americas,


Federico San Martin, head, consumer products,


Sébastien Dumont, marketing, communications and graphic studio manager, Imps, creator of

The Smurfs,

Warren Schorr, senior vice president, business development, global licensing and experiences,


and Josh Silverman, chief franchise officer and global head, consumer products,


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