Zodiak Rights has signed a promotions deal with Omore, Engro Foods’ kids’ brand, in Pakistan. Omore will produce animated Mr Bean character branded ice-cream packs across three variants of its Frooze range of ice-lollies–Jelicks’, Dasher and Lick a Flavor, which will include in-pack premiums and an ultimate prize of a trip to London for a family of four. The promotion will be supported by a TV campaign, and a Mr. Bean branded bus.
It is Zodiak Rights’ first deal of this kind in this country and Kids Media, Zodiak Rights’ appointed agent in the territory, brokered the deal with IAL Saatchi & Saatchi on behalf of Engro Foods in Pakistan.
Recent U.K. deals for the brand include a new range of men’s Mr. Bean branded t-shirts from Spike Leisurewear; a Mr. Bean adult costume from Orion Costume; and Mr. Bean Beanies and Beanie key rings from Ty. In the Netherlands one of the leading biscuit manufacturers in Europe has acquired the rights to produce Mr. Bean animated character printed biscuits.
Angeles Blanco, head of international licensing, Zodiak Rights, says, “Following the strong sales Mr. Bean had last year, we are delighted to have these new partners on board with product that will reflect the humor and classic look of this much-loved and iconic British brand.”