It is Zodiak Rights’ first deal of this kind in this country and Kids Media, Zodiak Rights’ appointed agent in the territory, brokered the deal with IAL Saatchi & Saatchi on behalf of Engro Foods in Pakistan.
Angeles Blanco, head of international licensing, Zodiak Rights, says, “Following the strong sales Mr. Bean had last year, we are delighted to have these new partners on board with product that will reflect the humor and classic look of this much-loved and iconic British brand.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.