U.K. digital agency MadeByPi launched the new global website for "Yu-Gi-Oh!," the animated TV series broadcast in 80 countries. MadeByPi worked closely with TV production company 4Kids Entertainment, the licensing agent for the animated property.
The website launch coincides with the franchise's 10th anniversary. German, Italian, Spanish and French versions of the site will follow over the next few months.
"We were impressed with MadeByPi's expertise in localizing websites and heritage of delivering online experiences for young audiences, including their work with CBBC and Disney," says Charlotte Hill, associate director, marketing and communications for Europe, the Middle East and Africa at 4Kids Entertainment. "The new site is a fan's dream and promotes all three series - Yu-Gi-Oh!, Yu-Gi-Oh! GX and Yu-Gi-Oh! 5D's. It allows fans to interact with characters and customize the website to reflect their preferences."
