The Wiggles Sign North American Agent

As agent, Brandberry will represent the children's property in all categories. Currently, the entertainment brand airs on Sprout and is supported by a virtual world (Wiggletime.com) and website (TheWiggles.com). In addition, The Wiggles has DVDs, CDs, live concert tours and books, as well as play areas at Six Flag theme parks. The brand will celebrate its 20th anniversary in 2011.

"Brandberry couldn't be more excited about representing The Wiggles, and we look forward to using our passion, enthusiasm and creativity to generate new opportunities for this well-loved brand," says Ashley Mady, president of Brandberry. "Children's intellectual properties continue to perform well, especially in the toy and apparel categories. We believe that a brand like The Wiggles will generate a tremendous amount of interest."