Weekly E-News, Issue #230, September 18, 2007

Field & Stream Hooks Deal with Dick’s Sporting GoodsThe Field & Stream Licenses Co. signed an exclusive, long-term agreement with Dick’s Sporting Goods Inc. for outdoor categories including fishing, hunting, and camping gear and t

April 6, 2018

Field & Stream Hooks Deal with Dick’s Sporting Goods

The Field & Stream Licenses Co. signed an exclusive, long-term agreement with Dick’s Sporting Goods Inc. for outdoor categories including fishing, hunting, and camping gear and technical apparel. The products will include a broad range of outdoor apparel, footwear, and equipment, all under the Field & Stream label and available at the chain’s 309 stores and its e-commerce site,



Aardman Properties Flock to HIT Entertainment

Aardman Animations has tapped HIT Entertainment to manage its licensing and home entertainment business across North America. Well-known properties, including Wallace & Gromit and Shaun the Sheep, are part of the portfolio deal that will see HIT building Aardman's ancillary business in the United States in particular.

Stop-motion series “Shaun the Sheep” debuted on the the Disney Channel last month, and features characters that were first introduced in the Wallace & Gromit 30-minute film,


Close Shave

. The series is aimed at kids ages five to 10 and is now broadcast in more than 145 territories.

A brand new Wallace & Gromit project will be released in fourth quarter 2008, and HIT is building a program for the launch.

More Episodes Greenlit for New Spider-Man Series

Marvel Studios and Sony Pictures Television will increase their production commitment for the new television series, “The Spectacular Spider-Man.” The duo has greenlit Culver Entertainment to produce an additional 13 half-hour episodes, bringing the current series run to 26 episodes. The initial 13 episodes are due in early 2008 on the Kids WB! on the CW Network. Spider-Man Merchandising L.P. is currently securing licensees and retailers for the series.


Knott’s Scary Farm to Scare Up Interest in


Knott’s Scary Farm’s Halloween Haunt chose Paramount’s


(due Nov. 16, 2007) as the centerpiece of its 27-night Halloween extravaganza running Sept. 27 through Oct. 31. The event will give visitors a sneak peek into the world of


and an early look at the movie’s branded merchandise. Under the terms of the deal, Paramount will create the concept for the attraction and Knott’s will handle production, promotion, and operations.  

Mr. Men, Little Miss Going to Retail

JAKKS Pacific Inc. announced a licensing agreement with Chorion Silver Lining’s classic publishing brand, Mr. Men and Little Miss, to develop and market a line of consumer products. This new partnership solidifies the popular brand's presence in the lifestyle industry. Merchandise will include collectible vinyl figures, room decor, make-your-own jewelry kits, electronics accessories, and more, based on the iconic characters. JAKKS' Mr. Men and Little Miss product lines, to be executed on by several of the company's divisions, will target the tween audience and are slated to launch nationwide in 2008.

Take-Two Signs with Nick

Take-Two Interactive Software Inc. launched 2K Play, a new publishing label dedicated to casual gaming. As part of the 2K Play initiative, Take-Two also announced an expansive new handheld and console video game licensing agreement with Nickelodeon, a partnership involving top-rated properties including Nick Jr. preschool television hits “Dora the Explorer” and “Go, Diego, Go!”


JCP Names Two More Licensees for Sonic The Hedgehog

Jetix Europe’s Jetix Consumer Products (JCP) has appointed Impact International as the UK licensee of a range of classic Sonic The Hedgehog toy merchandise and First 4 Figures (owned by Puzzle Productions) to develop a range of collectible resin and vinyl figurines.

The Impact range will include plush beanies, radio-controlled cars, and slot-racing track sets, with the first products available for Christmas 2007.

In addition to Sonic figures, First 4 Figures will also produce Tails, Knuckles, and Dr Eggman across Europe. The first products will be available from early 2008.

Sonic The Hedgehog game titles have so far sold more than 45 million units worldwide in the 15 years since it launched. The latest agreements add to a developing licensing program of retro Sonic The Hedgehog product for a niche audience of 15- to 30-year-old fans of the original games.

JCP already manages the licensing rights for Sonic X, the latest incarnation of Classic Sonic The Hedgehog and star of the first animated TV adaptation created in Japan. 

British Icons Paddington Bear and Marmite Team Up in Ads

Unilever Foods UK has taken on The Copyrights Group’s Paddington Bear to promote savory spread Marmite. The agreement sees Paddington front a campaign, launched on Sept. 13, which will run across all advertising media over the next 12 months.

Nicholas Durbridge, CEO of The Copyrights Group, says, “The collaboration of two such iconic brands works effortlessly and the timing of promotional activity couldn’t be better in terms of raising Paddington’s profile ahead of his 50th anniversary next year.”

Sesame Workshop K’NEX with Toymaker

Sesame Workshop is building a relationship with K’NEX, naming the company its licensee for interlocking construction building sets worldwide. The product line, due June 2008, will be specially designed for children ages two years and older, the youngest audience yet for K’NEX, and will allow children to build their favorite Sesame Street characters. Each set will also contain age appropriate educational content.


4Kids Entertainment Relaunches Web Site

New online features and functionality have taken hold at 4Kids.tv in conjunction with the premiere of the sixth season of 4Kids TV. Content in the form of branded games, video-on-demand TV programming, and a kids’ pop culture buzz section have been added and are updated daily. 4Kids fans will also be able to fully customize their experience by creating individual profiles and avatars. Another new feature is a 4Kids.tv Rewards Points program where fans are rewarded for watching 4Kids TV Saturday mornings on FOX, playing online games, and watching online videos. Fans can cash in points to customize their avatars with limited-edition avatar items like hair, eyes, noses, mouths, clothes, decorations, backgrounds, scenes, and more. They can also access exclusive screen savers, wallpapers, videos, and games.

iToys Named Lead UK Toy Licensee for “The Doodlebops”

Cookie Jar Entertainment appointed iToys the lead toy licensee in the UK for “The Doodlebops” with first products due in fall. Musical instruments, microphones, dance mats, and role play toys are just a few of the categories that will anchor the preschool line. A new DVD from Lionsgate, “Rock & Bop with The Doodlebops,” will make its UK debut this fall and in spring 2008 Cookie Jar Entertainment and Coolabi will be launching a full Doodlebops merchandise line. “The Doodlebops” live UK concert tour kicks off in fall 2008.

Coolabi Hammers Out Poster Deal

Posters and Stuff has taken a license with Coolabi to produce a range of 12 iconic Hammer Horror posters.

There are 12 posters in the series, each a reproduction of the original poster for one of Britain’s famous horror films. The series begins this year with

The Curse of Frankenstein

to mark the 50th anniversary of Hammer Horror and ends in 2008 with


to mark its 50th anniversary.

Other films in the series include

Countess Dracula


Vampire Circus

, and

The Legend of the Seven Golden Vampires

. The remaining seven titles are yet to be announced.


BBC Signs up for “The Owl”

TV-Loonland’s multiplatform CGI series “The Owl,” with 52 x 1-minute slots, has been signed by BBC for CBBC. The BBC has the exclusive UK TV rights on the series, a co-production by TV-Loonland, Paris based Studio Hari and French broadcaster France 3. Already broadcast by France 3, “The Owl” was the second most watched children’s show in July, according to TV-Loonland. The series features a rather grouchy owl and a forest filled with sadistic animals. The Owl’s mission in life is to try and stay in one piece.

Fiesta Asks, Be My Valentine

Fiesta is licensed to send out the perfect valentine for Valentine’s Day 2008. Fiesta, designer, manufacturer, and distributor of unique soft toy creations, has inked deals with three popular licenses—Co-edikit, Get Wise With Vimrod, and Moongleams—and the company recently announced its Valentine’s Day 2008 offerings.

Suzy’s Zoo signs deal on heels of 40th anniversary

ELH Enterprises Inc. added Suzy’s Zoo to its brand portfolio with responsibility for the stationery and paper goods categories, with additional plans for non-paper products. ELH will introduce the first new products in November, with an extensive introduction planned for the January Gift Shows, which officially kick off the property’s 40th anniversary celebration.  

Play Visions Claws Way into Pet Category

Play Visions makes its entry into the pet category partnering with PAWS Inc. for a line of Garfield-branded pet toys. The licensed properties will include Garfield for cat items and Odie, Garfield’s K-9 sidekick, for dog-related products. The products are due in stores in 2008.


CPLG Secures UK Licensee for “Heroes”

Copyright Promotions Licensing Group secured the first partners for the TV series “Heroes” on behalf of Universal Studios Consumer Products Group in the UK. Already on board is Danilo for calendars; Trademark for T-shirts, sweatshirts and loungewear; and GB Eye for posters and postcards, with initial product available from holiday 2007. In some cases, consumer products will extend outside of the storyline seen on the series. Case in point is publishing, with a licensee being sought for an original novelization that will be separate from the show and which fans won't be able to access anywhere else. Other categories of interest include gifts and collectibles for adults.


Segal Licensing To Transform “Ben 10” in Canadian Market

Cartoon Network Enterprises named Segal Licensing as licensing and promotional agent for Canada for “Ben 10.” The company will initially target rounding out the consumer products category by signing partners for all open categories, focusing first on apparel, accessories, and sleepwear.

New Apparel Deal for B2X

B2X Corp. signed an exclusive distribution and licensing agreement under which the company will distribute and license Cacharel and Baby Jane Cacharel apparel and accessories in the United States and Canada. The agreements include women’s ready-to-wear, accessories, intimate apparel, swimwear, men’s wear, and children’s wear.


Galliano To Expand Brand with Jewelry, Watches

John Galliano has inked a licensing agreement with Morellato SpA, one of Italy’s biggest watch and jewelry firms, with plans to unveil its first collection at the Basel trade fair in April. The deal, between Les Jardins d'Avron SA, the maker and distributor of Galliano's ready-to-wear, and Morellato, which produces watches for Roberto Cavalli, Moschino, and others, takes effect on Jan. 1. It calls for new collections to be introduced annually, with Galliano overseeing all creative and design aspects.

Scholastic Entertainment Property Hitches Up with Taco Bueno

“The Magic School Bus” is stopping at Taco Bueno restaurants across the country this fall with a Kids Meal promotion from Oct. 15 through Dec. 31. Four different themed “The Magic School Bus Stops at Taco Bueno” molded finger puppets, featuring popular characters from the show, will be offered as part of the program.     

Parthenon Goes Back to Rome

UK-based producer-distributor Parthenon Entertainment has acquired the international rights to both series of “Roman Mysteries,” the BBC epic live-action children’s series, based on best-selling books by Caroline Lawrence. The series will be launched to the international marketplace at Mipcom in October. Rights are available worldwide (excluding the UK and Australia) across all media.

A co-production between the BBC and UK production company The Little Entertainment Group (LEG), the drama follows four friends—Flavia, Nubia, Jonathan, and Lupus—as they struggle to live through one of history’s most turbulent times. With comparisons to the lives of youngsters today, each episode deals with issues of prejudice, violence, and the environment, wrapped up in stories of mystery and suspense.

Galleon Entertainment Debuts Several Properties

Galleon Entertainment will debut “Skunk Fu!” at Brand Licensing Europe as well as its young adult multi-platform property, “Apollo's Pad.” “Skunk Fu!” launched on BBC 1 in July and premieres in the United States Sept. 22 on CW Television Network on its Saturday morning Kids WB! animation block. The licensing program is already underway in the UK with a DVD from Warner Music Group. “Apollo’s Pad,” produced in association with Sony BMG, adds humor and animation to classic music tracks for 16- to 24-year-olds. The first six episodes are in production and are set in an animated live-music venue, called Apollo’s Pad, where each character is the personification of a music genre. Each episode follows the adventures of the king of disco dudes, club manager Hudson, and the bunch of music-loving maniacs that work and perform in Apollo’s Pad. A Web site, apollospad.com, will provide streaming, premium downloads and user-generated content in October 2007.

New Australian Agent Named for TMNT

4Kids Entertainment Licensing Inc. and Mirage Licensing Inc. appointed Merchantwise Pty Ltd as exclusive agent in Australia to represent the Teenage Mutant Ninja Turtles property.  


Execs on the Move

Neal Gordon has been appointed senior vice president, international licensing. Reporting directly to Doug Stern, president and CEO of United Media, Gordon will oversee the company’s international efforts for its portfolio of brands. Rita Rubin, who has served in this position for over 13 years and recently announced her retirement, will remain at United Media through the remainder of the year as Gordon transitions into his new role.

DIC Entertainment appointed Kirk Bloomgarden executive vice president of global sales, effective Jan. 1, 2008.

Granada Ventures has appointed two people to its licensing team.

Mel Beer, previously UK licensing director at Jetix Consumer Products, joins as head of licensing while Julie Quirke is joining as licensing and brand manager, responsible for preschool brand Pocoyo. Both will report to licensing director Katie Foster.

Michael Rinzler has joined JAKKS Pacific as vice president of marketing, and will lead the girls and stationery divisions while Stuart Cohen was named director, international sales.

Ragdoll named Kristin Bufka director, event marketing and merchandising, and Matt Schweitzer has been upped to senior manager, media and merchandising.  

Sarah Finn has joined American Greetings Properties as vice president, production, while Rachel Halperin has joined as manager, domestic licensing.

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