Weekly E-News, Issue #206, April 3, 2007

Editor’s NoteWelcome to the new and improved License! Global e-mail newsletter! We’ve redesigned our weekly newsletter to offer subscribers the latest-breaking industry news in a lively, reader-friendly format. In addition to the top news

April 6, 2018

Editor’s Note

Welcome to the new and improved License! Global e-mail newsletter! We’ve redesigned our weekly newsletter to offer subscribers the latest-breaking industry news in a lively, reader-friendly format. In addition to the top news stories of the week, subscribers can link to other stories of interest, the latest features from licensemag.com, and details on all the important upcoming industry events.

You’ll also find License! Finder on this page (a new, enhanced version goes live in May), as well as an opportunity to take part in License! Global’s Survey of the Month.

We hope you find the new License! Global Weekly E-news to be a convenient and useful tool to keep up with all the news affecting manufacturers, retailers, and licensors. Let us know what you think by e-mailing me at

[email protected]


Mike Browne

Managing Editor

FAO Schwarz Makes Monster Impression

FAO Schwarz hopes to make a monster of an impression on New York City residents this month by showcasing UK import (not so)

Scary Monsters in its presentation windows, in-store product displays featuring books and toys, and a cover shot on its spring mini-log available next month. The children’s character property was created by The Monster Factory and features a friendly, playful bunch of monsters, each with their own personality and unique physical qualities. The deal was brokered by CopCorp Licensing.

OfficeMax Sharpens Licensing Image with New Deal

Sharper Image Corp. signed a multi-year licensing agreement with OfficeMax Inc., marking the first deal inked by the retailer’s newly created brand licensing division. OfficeMax will offer Sharper Image branded office furniture and accessories such as desks, chairs, shredders, desk sets, accessories, and related items. The first product collection is currently rolling out into OfficeMax stores, with additional collections to debut throughout 2007 and beyond.

Mattel Eyes Upstairs Optical Marketplace

Mattel extended its partnership with REM on a new line of Barbie branded eyewear. The Barbie eyewear collection features designs such as hearts, butterflies, and paisleys for 3- to 10-year-old girls. The branded metal and plastic frames ($100 to $120) are currently available at local optical shops.


Entertainment Rights Broadens Programming Portfolio

Entertainment Rights Plc is making its move onto U.S. airwaves, bringing Postman Pat to “qubo,” the multi-platform television network for children, currently airing on NBC and Telemundo, and ION Television in the fall. The company and subsidiary Big Idea Inc. also began production on 20 new episodes of 3-2-1 Penguins!, which currently airs on qubo. India’s UTV is due to co-produce the episodes, which will air in fall 2007.


TIA Creates Value for Attendees at Fall Toy Show

The Toy Industry Association has created a “Come Together” package for participants at the upcoming Fall Toy Preview in the Dallas Market Center, Oct. 9-12, 2007.  The package includes introductory pricing of $12 per square foot for members, and $16 for non-members. Wal-Mart, Target, Toys “R” Us, Aldi, AAFES, and Amazon are among the key retailers who have expressed interest in the event, as well as toy companies including Bandai, MEGA Brands, K’NEX, LeapFrog, and Alexander Doll Co. Based on brisk sales and current commitments, TIA expects more than 200 vendors and 600 buying entities at the show. For specific information about the “Come Together” package, vendors may contact their sales representative: Bill Osterholm 646.520.4864 (companies A to F); Leigh Rhein 646.520.4862 (companies G to O); and Ava Slepicoff 646.520.4852 (companies P to Z). Buyers may contact Joan Wyche at 646.520.4855.

LIMA UK Holds Educational Seminar

The fundamentals of licensing and the key aspects central to success in the industry will highlight the LIMA UK Licensing Essentials course, an intensive full-day seminar Tuesday, May 22, in central London. The program includes the basics of licensing; how licensing can work for an established brand; accountancy considerations; legal and commercial terms; understanding children; PR and licensing; making licensing work for licensees; and e-commerce and mail order for licensed properties. Following the course, the Spring Fling offers the opportunity to hear a panel of industry heavyweights as they debate “The Challenges Facing Licensing in 2007 and Beyond,” and then relax with industry peers at the networking party. To view the full program and to register visit


or call the hotline on +44 (0) 20 8956 2669.


Domo Attracts Master Toy Partner

Big Tent Entertainment named Play Along its master toy partner in North America for Domo. As part of the long-term agreement, Play Along will develop plush and molded plastic figures targeted at ’tweens and teens. First products will head to specialty store shelves in fall 2007 coinciding with the property’s U.S. television debut on Nicktoons and worldwide on Nickelodeon International.

Gymboree Extends Experience with DVD Collection

Gymboree Play & Music centers have created the first-ever DVDs that capture the essence of the program. The song and movement DVDs include “Let’s Get Moving!,” “Trains, Cars and Planes,” and “The Very Brave Elephant and His Friends” and will be available exclusively at the Gymboree Play & Music centers, Gymboree retail stores, and Gymboree.com on June 8. At the end of each DVD is additional footage giving parents suggestions for specific activities they can enjoy with their kids. A Gymboree Play & Music parent tip sheet is also included.


Duo Partner on Online Video Store

Nelvana Enterprises is working with British Telecommunications Plc to distribute its content on BT Vision Download Store, an online video store that enables broadband users to download film, television, and music to PCs and portable devices. Viewers will be able to download-to-own episodes of Franklin, Max & Ruby, and Maggie and the Ferocious Beast starting at ₤1.49 (U.S.$2.92) per half hour episode.

MGA Inks Deal; Shrek Line Nabs Award

MGA Entertainment sealed a deal with Longstreet for a line of rain slickers, umbrellas, and belts for both Bratz and Lil’ Bratz brands. In other news, the company’s Australian distributor, Hunter Overseas, won the Licensed Girl Toy of the Year Award at the Australian 2007 Toy Fair for Sweet Talking Puss in Boots. The interactive plush is part of MGA’s new Shrek toy line launching in conjunction with the Shrek the Third film this May. 


IMC Licensing Sows Deal for MTD Products

IMC Licensing negotiated a deal for MTD Products, Inc.’s CUB CADET brand to develop a line of lawn care and garden accessories with Brinly-Hardy Co. The 10-sku line will include a steel cart, poly cart with tool divider, newly designed broadcast spreader, lawn sweeper, tow sprayer, de-thatcher, spike aerator, plug aerator, and poly lawn roller.

The Beanstalk Group scores program for Pelé

The Beanstalk Group signed on as international licensing partner for Pelé in a deal with Prime Licensing. The pair will work together to develop a program that builds upon Pele’s status as the “King of Football.” Prime Licensing, based in Sao Paulo, Brazil, holds the exclusive rights to license the brand worldwide.

Shaun the Sheep Sold to Nickelodeon International

Aardman Animations’ new children’s brand Shaun the Sheep was sold to Nickelodeon International and will now be seen in 72 territories worldwide. The stop-motion animated series has been sold to Nickelodeon Benelux, Spain, India, Australia, and New Zealand. The series will launch in Benelux in April, Spain and India in May, and Australia and New Zealand later in the year once it has broadcast on ABC and TVNZ.


Execs on the Move

Paula Miller joined Granada Ventures in the newly created position of vice president, licensing. By Kids For Kids appointed Buzz Marketing Group CEO Tina Wells to its board of advisors. Retail Entertainment Design appointed Rockamerica Founder Ed Steinberg vice president, licensing and label relations.  

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