Global Icons to Lead Hershey's Non-Food Focus
Global Icons was named the exclusive non-food merchandise licensing agent forThe Hershey Co. Global Icons will leverage Hershey's brands with a goal ofexpanding its presence in apparel and accessories, toys and games, gifts andcollectibles, housewares, electronics, and publishing. Retail distribution willrange from the mass market to gift specialty stores.
Sesame Workshop and Bear Stearns Launch Outreach Program
Sesame Workshop and Bear Stearns launched an educational outreach programdesigned to help children ages 2 to 5 and their families prepare for thechallenges of today's complex world and the possibility of confrontingtraumatic events. The bilingual (English/Spanish) kit will help adults explainto young children various ways they can be physically and emotionally preparedfor an emergency. It will offer tips on how families can prepare their childrenfor an emergency in age-appropriate ways. Included will be a print guide forparents and caregivers, a children's activity book, and a DVD starring SesameStreet Muppets in a story about emergency preparedness. Sesame Workshop willdevelop 25,000 resource kits for children and their families, which will be distributedin spring 2007 through the health-care, emergency preparedness, and child-carenetworks of strategic national partners.
Wendy's to Support New Edition of Guinness World Records
Guinness World Records is teaming up with Wendy's on a five-week promotion tocelebrate the release of its 2007 edition. During the promotion, Wendy's willdish out a specially branded kids' meal bag, which highlights records andimages from Guinness World Records 2007 and comes with a line of toys,including: a mini-basketball game, stopwatch kit, juggling kit, and a slottedtrading card kit with 21 branded Guinness World Records cards. All toys comewith relevant records that can be broken, as well as a personal achievementcertificate.
A Little Bit Country
Gaylord Entertainment, parent company of the Grand Ole Opry, and Graj +Gustavsen formed a partnership to pursue entertainment and lifestyle-relatedlicensing opportunities for the Grand Ole Opry. Considered the home of countrymusic, the Opry launched the careers of some of the most famous country musicartists of all time and remains a showcase for country superstars, new stars,and legends. Its rich history and broad appeal provide the foundation forextensions into new product categories.
My Gym Furnishes Brand with New Opportunity
My Gym Fitness Centers expanded into children's furniture with the launch of MyRoom by My Gym. The 13-sku collection is available in three finishes and soonwill be expanded to include custom colors. The line, due at retailers nationwide,online at
, andthrough catalogs, will include a desk, vanity, and trundle beds, as well as ababy nursery collection.
Most Management to Rep Doctor Who
BBC Worldwide appointed Most Management the exclusive North American licensingagent for Doctor Who. Most Management plans to implement strategic partnershipswith toy and collectible manufacturers, apparel companies, and specialtyretailers with the goal of launching a coordinated marketing program inconjunction with season 2 of the new series.
Brown Shoe Inks Footwear Deal
Brown Shoe Company, Inc., entered into a licensing agreement with Eastman Groupfor men's dress and casual shoes under the Via Spiga brand. The firstcollection will be in department and specialty stores in spring 2007 withsuggested retails of $195 to $295.
Stakes Are High for New Blackjack Show
Alfred Haber Distribution, Inc., was appointed the exclusive internationaldistributor for the Ultimate Blackjack Tour due to premiere on CBS September16. The show combines blackjack with the high-stakes competition of poker ascontestants play both against the dealer and each other.
Ty's Toy Box Expands Reach
Ty's Toy Box (
)expanded its customer reach by launching as a merchant in the Toys & Gamescategory on Amazon.com. In the past, the Website has launched new brands suchas The Doodlebops and Hi-5.
Corbis Diversifies Portfolio with New Clients
Corbis expanded its rights representation roster, adding Bozo The Clown andLaurel and Hardy and media partners dick clark productions, inc. (AmericanBandstand and New Year's Rockin' Eve) and Hollywood Licensing, LLC. The companyalso added iconic imagery from Playboy Enterprises Inc. to its digital mediacontent. The deal marks the first time Playboy will allow a visual solutionsprovider to license its imagery for commercial use. The collection, whichcombines retro images that reflect the brand's rich heritage with contemporaryclassics, includes illustrations, pictures of Hugh Hefner and Playboy Bunnies,as well as lifestyle images.
Publisher to Release "Duck Butt"
Atheneum Books for Young Readers, an imprint of Simon & Schuster Children'sPublishing, will publish "Duck Butt," the first children's book from MichaelIan Black. One of the lead commentators on VH1's I Love the... series, Black'sbook is scheduled to be released in 2008; Simon & Schuster will retainworld rights.
Zippo Lights Up Line with New License
Zippo Manufacturing Co. recently signed an exclusive two-year licensing dealwith PB&J Licensing, a division of PB&J Design, Inc., to use the artfrom the "American Hardcore" brand on Zippo metal flip and windproof lighters.PB&J plans to expand the licensing program with the "American Hardcore" artbrand and is looking to fill key categories.
Execs on the Move
Taffy Entertainment named Cynthia Money president, worldwide consumer products,and promoted Lionel Marty to the position of president of worldwide distribution.Capcom named Germaine Gioia senior vice president of licensing. EntertainmentRights plc named Olivia King Canter director of sales for Latin America andCanada.
Submit Licenses Granted & Available Now Online
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/) on a weeklybasis once approved by an editor. Go to
to fill out the verification form and submit your licenses granted or availablenow. Highlights from each month's online submissions will be published inLICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or viae-mail:
MIPCOM Junior 2006
Spot younger trends on the way up at MIPCOM Junior, October 7-8, 2006, CarltonHotel, Cannes, France. Now in its 14th year, MIPCOM Junior is the onlyinternational screening and trading marketplace for children's, preschool, andteen programming and merchandising. Taking place ahead of the main TV market,MIPCOM Junior provides a unique commercial platform for the key internationalplayers in one place and at one time. Find out more at
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