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Weekly E-News, Issue #178, September 12, 2006

Sponsored by: Global Icons to Lead Hershey's Non-Food Focus Global Icons was named the exclusive non-food merchandise licensing agent for The Hershey Co. Global Icons will leverage Hershey's brands with a goal of expanding its presence in apparel and

Sponsored by:

Global Icons to Lead Hershey's Non-Food Focus
Global Icons was named the exclusive non-food merchandise licensing agent for The Hershey Co. Global Icons will leverage Hershey's brands with a goal of expanding its presence in apparel and accessories, toys and games, gifts and collectibles, housewares, electronics, and publishing. Retail distribution will range from the mass market to gift specialty stores.

Sesame Workshop and Bear Stearns Launch Outreach Program
Sesame Workshop and Bear Stearns launched an educational outreach program designed to help children ages 2 to 5 and their families prepare for the challenges of today's complex world and the possibility of confronting traumatic events. The bilingual (English/Spanish) kit will help adults explain to young children various ways they can be physically and emotionally prepared for an emergency. It will offer tips on how families can prepare their children for an emergency in age-appropriate ways. Included will be a print guide for parents and caregivers, a children's activity book, and a DVD starring Sesame Street Muppets in a story about emergency preparedness. Sesame Workshop will develop 25,000 resource kits for children and their families, which will be distributed in spring 2007 through the health-care, emergency preparedness, and child-care networks of strategic national partners.

Wendy's to Support New Edition of Guinness World Records
Guinness World Records is teaming up with Wendy's on a five-week promotion to celebrate the release of its 2007 edition. During the promotion, Wendy's will dish out a specially branded kids' meal bag, which highlights records and images from Guinness World Records 2007 and comes with a line of toys, including: a mini-basketball game, stopwatch kit, juggling kit, and a slotted trading card kit with 21 branded Guinness World Records cards. All toys come with relevant records that can be broken, as well as a personal achievement certificate.

A Little Bit Country
Gaylord Entertainment, parent company of the Grand Ole Opry, and Graj + Gustavsen formed a partnership to pursue entertainment and lifestyle-related licensing opportunities for the Grand Ole Opry. Considered the home of country music, the Opry launched the careers of some of the most famous country music artists of all time and remains a showcase for country superstars, new stars, and legends. Its rich history and broad appeal provide the foundation for extensions into new product categories.

My Gym Furnishes Brand with New Opportunity
My Gym Fitness Centers expanded into children's furniture with the launch of My Room by My Gym. The 13-sku collection is available in three finishes and soon will be expanded to include custom colors. The line, due at retailers nationwide, online at, and through catalogs, will include a desk, vanity, and trundle beds, as well as a baby nursery collection.

Most Management to Rep Doctor Who
BBC Worldwide appointed Most Management the exclusive North American licensing agent for Doctor Who. Most Management plans to implement strategic partnerships with toy and collectible manufacturers, apparel companies, and specialty retailers with the goal of launching a coordinated marketing program in conjunction with season 2 of the new series.

Brown Shoe Inks Footwear Deal
Brown Shoe Company, Inc., entered into a licensing agreement with Eastman Group for men's dress and casual shoes under the Via Spiga brand. The first collection will be in department and specialty stores in spring 2007 with suggested retails of $195 to $295.

Stakes Are High for New Blackjack Show
Alfred Haber Distribution, Inc., was appointed the exclusive international distributor for the Ultimate Blackjack Tour due to premiere on CBS September 16. The show combines blackjack with the high-stakes competition of poker as contestants play both against the dealer and each other.

Ty's Toy Box Expands Reach
Ty's Toy Box ( expanded its customer reach by launching as a merchant in the Toys & Games category on In the past, the Website has launched new brands such as The Doodlebops and Hi-5.

Corbis Diversifies Portfolio with New Clients
Corbis expanded its rights representation roster, adding Bozo The Clown and Laurel and Hardy and media partners dick clark productions, inc. (American Bandstand and New Year's Rockin' Eve) and Hollywood Licensing, LLC. The company also added iconic imagery from Playboy Enterprises Inc. to its digital media content. The deal marks the first time Playboy will allow a visual solutions provider to license its imagery for commercial use. The collection, which combines retro images that reflect the brand's rich heritage with contemporary classics, includes illustrations, pictures of Hugh Hefner and Playboy Bunnies, as well as lifestyle images.

Publisher to Release "Duck Butt"
Atheneum Books for Young Readers, an imprint of Simon & Schuster Children's Publishing, will publish "Duck Butt," the first children's book from Michael Ian Black. One of the lead commentators on VH1's I Love the... series, Black's book is scheduled to be released in 2008; Simon & Schuster will retain world rights.

Zippo Lights Up Line with New License
Zippo Manufacturing Co. recently signed an exclusive two-year licensing deal with PB&J Licensing, a division of PB&J Design, Inc., to use the art from the "American Hardcore" brand on Zippo metal flip and windproof lighters. PB&J plans to expand the licensing program with the "American Hardcore" art brand and is looking to fill key categories.

Execs on the Move
Taffy Entertainment named Cynthia Money president, worldwide consumer products, and promoted Lionel Marty to the position of president of worldwide distribution. Capcom named Germaine Gioia senior vice president of licensing. Entertainment Rights plc named Olivia King Canter director of sales for Latin America and Canada.

Submit Licenses Granted & Available Now Online
The LICENSE Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: [email protected].

MIPCOM Junior 2006
Spot younger trends on the way up at MIPCOM Junior, October 7-8, 2006, Carlton Hotel, Cannes, France. Now in its 14th year, MIPCOM Junior is the only international screening and trading marketplace for children's, preschool, and teen programming and merchandising. Taking place ahead of the main TV market, MIPCOM Junior provides a unique commercial platform for the key international players in one place and at one time. Find out more at

For more information on licensing news and features, visit LICENSE magazine's Website,


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