Weekly E-News, Issue #114, June 14, 2005

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Postman Pat to Air on HBO Family

Entertainment Rights Plc signed a major broadcast deal with Time Warner's HBOfor Postman Pat to appear on HBO Family. The deal marks a significant milestonein the global rollout of the UK brand. Preschoolers will be able to watch theseries in fall 2005 in both English and Spanish. Entertainment Rights also iscreating a consumer products program due in stores in 2006.

Hasbro Reclaims Digital Gaming Rights

Hasbro, Inc., reacquired the digital gaming rights for its properties fromInfogrames Entertainment SA for $65 million. Infogrames previously held theserights on an exclusive basis as a result of a license agreement entered intoconcurrently with its purchase of Hasbro Interactive and Games.com from Hasbroin December 2000. As part of the transaction, the duo entered into a newlicensing arrangement that provides Infogrames with the rights for 10 Hasbrofranchises, including Dungeons and Dragons and Monopoly.

DIC Entertainment Scouts New Audience

DIC Entertainment will collaborate with Girl Scouts of the USA on a new onlineexperience to build their knowledge of design technology and financial literacythrough participation in interactive activities and contests on

. Users will be able toexpress their individuality and creativity by designing their own unique Troll,which can interact in the online world of Trollzopolis. They will learn thevalue of money by earning "Trollars," the Trollz currency, throughparticipating in online and offline activities and promotions. Plans also arein development for Studio 2B Girl Scouts ages 11 to 17 to be eligible to win aone-week internship at DIC after creating a letter outlining how they wouldlike to apply what they learned on www.trollz.com toward an internship.

New Alliance Is a RIOT

RIOT Media, Inc., formed a broad-based strategic alliance with The RobertThorne Company. Under the terms of the deal, TRTC will work with RIOT todevelop, manage, and implement licensing, sales, and marketing initiativesdesigned to build RIOT's identity as a total lifestyle brand for 'tween boys.The brand will launch apparel in June, a calendar in July, and, in late summer,the premiere issues of RIOT magazine and RIOT comic book, as well as RIOTtrading cards, posters, and stickers. Additional content-based and brandedproducts, including a collectible card game, books, toys, electronic games,back-to-school items, bags, backpacks, and other accessories are slated forrelease in 2006.

Stone America Signs on "Bridal Bootcamp"

Stone America Licensing, LLC, added "Bridal Bootcamp," the new book written byfitness guru and trainer Cynthia Conde, to its client roster. As part of thepartnership, Stone America will pursue licensing opportunities in categoriesincluding: exercise and fitness equipment (stationary and portable), music andvideo, entertainment (TV reality series), publishing, and apparel. "BridalBootcamp" is a complete fitness and nutrition system created especially forwomen, focusing on areas of the body most women want to improve, with specialemphasis on looking sensational in a bridal dress.

A Truckin' New Property

MagicDreams awarded Earthworks Entertainment North American broadcastdistribution and merchandise licensing rights to Kiddo The Super-Truck. Themusic-driven CGI animated series is set in Sunnyside where the resident cars,trucks, planes, and trains share in musical and magical adventures that impartsocial skills and fun to young and old alike. Earthworks also seeks partnersfor all categories including toys, publishing, video/DVDs, music CDs, andapparel.

Oobi Breaks into International Markets

Created and produced by Little Airplane Productions, Oobi is about to hit theinternational airwaves, selling into 23 countries worldwide. Partnering withNickelodeon in 18 of the 23 countries, the bare-hand puppet will amuseaudiences in Brunei, India, Indonesia, Macao, Malaysia, Mauritius, Papua NewGuinea, Philippines, New Zealand, Singapore, South Korea, Sri Lanka, and Tongavia Nick Asia. With Nick India, Oobi will be shown to kids in Bangladesh,Bhutan, Marshall Island, Nepal, and Pakistan. Nickelodeon Australia andAustralian Broadcasting air Oobi in Australia. Other broadcast arrangementsinclude: TV Ontario for Canada, Iceland Broadcasting for Iceland, Baby TV inIsrael, and Armed Forces TV for U.S. servicemen and servicewomen.

New Company Launches TV Series

One Red Room, a new digital animation and production company, kicked off itsofficial launch with TV series Shane's Kindergarten Countdown for DisneyChannel's Playhouse Disney. The new animated series airs weekday mornings aspart of the new Breakfast With Bear block. One Red Room also produces theShanna's Show series, seen in regular rotation throughout Playhouse Disney, andfrom which Shane's Kindergarten Countdown is a spin-off series. The company wascreated by Matthew Thornton, a former Microsoft production manager and producerof the Sim City video game.

Toy Play to Helm Xiaolin Showdown Toy Push

Warner Bros. Consumer Products awarded Toy Play the master toy license forXiaolin Showdown, currently airing on Kids' WB!. In spring 2006, Toy Play, adivision of The Betesh Group, will launch a new line of action figures,collectibles, and role-play toys.

Spencer to Helm National Promotions

Susan Spencer was named head of national promotions for DreamWorks AnimationConsumer Products. Spencer will be responsible for the strategic developmentand implementation of national promotions for DreamWorks SKG propertiesincluding animation and live-action films, home video, and television, as wellas product placement efforts.

Parente Upped at Sesame Workshop

Sesame Workshop promoted Carol-Lynn Parente from senior producer to executiveproducer, Sesame Street. Parente will be responsible for the overall productionprocess of the domestic program.

Special Events at Licensing 2005International

In addition to hundreds ofexhibitors, networking events, and L!censing University- which covers topicsfrom promotions to art, international licensing, and 'tween and teenbrands-Licensing 2005 International offers some interesting special events.These include appearances by the Professional Bull Riders outside the JavitsCenter; appearances by baseball sluggers Hank Aaron, Reggie Jackson, ErnieBanks, and Sadaharu Oh at the 500 Home Run Club booth; and fashion showscreated by Sesame Workshop and Mattel. Be sure to visit

for additionalinformation. Registration for the Mobile and Digital Licensing Summit is stillopen. To save 10 percent, use promotional code "MDS05" when registering for thesummit. To go directly to registration, visit

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Are You Prepared for Post-Show Follow-Up?

How are you planning to reach the leadsyou generated at Licensing 2005 International? The July 2005 issue of

License!

offers the only complete Licensing Show wrap-up-perspective and analysis of thebiggest week in the licensing industry. As licensees, agents, and retailers dotheir post-show follow-up, your company will be top of mind, keeping profitscoming your way long after the show is over.

Make sure you reserveyour space by June 17 and have your materials in before Licensing 2005International.

To find out more about ourJuly issue, visit

or contact Steven Ekstract at (212) 951-6684 or

.

Licensing Fact:

Did you know thatthere's another networking opportunity right around the corner? If you want tofollow up on leads or contacts you made at Licensing 2005 International, youcan continue your networking process at LINK Las Vegas, August 31 to September1, 2005, at Bellagio.

LINK Las Vegas Announces Keynote: Laura Rowley, author of "On Target: How theWorld's Hottest Retailer Hit a Bull's-Eye"

How did Target's history and intenseculture shape the organization's success today? Author Laura Rowley will coverthose issues at LINK Las Vegas and explain how and why licensing has become oneof the retailer's most important strategies. Rowley is just one of manyspeakers at LINK Las Vegas, August 31 to September 1, 2005, Bellagio. Runningconcurrently with the last 1 1/2 days of MAGIC Marketplace, LINK Las Vegas willfocus on the challenges and opportunities of brand licensing in the fashion,entertainment, and sports worlds. For information on sponsorship, speaking, andattending, visit our Website. Registration is now open at

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Submit Licenses Granted & Available Now Online

License!'s new License! Finder now allows you to submit licenses granted andavailable now online, which will be published on the License! Website (

) on a weeklybasis once approved by an editor. Go to

to fill out the verification form and submit your licenses granted or availablenow. Highlights from each month's online submissions will be published inLicense! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or viae-mail:

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