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Weekly E-News, Issue #114, June 14, 2005

   Sponsored by:    Postman Pat to Air on HBO Family Entertainment Rights Plc signed a major broadcast deal with Time Warner's HBO for Postman Pat to appear on HBO Family. The deal marks a significant milestone in the global roll

Sponsored by:   

Postman Pat to Air on HBO Family
Entertainment Rights Plc signed a major broadcast deal with Time Warner's HBO for Postman Pat to appear on HBO Family. The deal marks a significant milestone in the global rollout of the UK brand. Preschoolers will be able to watch the series in fall 2005 in both English and Spanish. Entertainment Rights also is creating a consumer products program due in stores in 2006.

Hasbro Reclaims Digital Gaming Rights
Hasbro, Inc., reacquired the digital gaming rights for its properties from Infogrames Entertainment SA for $65 million. Infogrames previously held these rights on an exclusive basis as a result of a license agreement entered into concurrently with its purchase of Hasbro Interactive and from Hasbro in December 2000. As part of the transaction, the duo entered into a new licensing arrangement that provides Infogrames with the rights for 10 Hasbro franchises, including Dungeons and Dragons and Monopoly.

DIC Entertainment Scouts New Audience
DIC Entertainment will collaborate with Girl Scouts of the USA on a new online experience to build their knowledge of design technology and financial literacy through participation in interactive activities and contests on Users will be able to express their individuality and creativity by designing their own unique Troll, which can interact in the online world of Trollzopolis. They will learn the value of money by earning "Trollars," the Trollz currency, through participating in online and offline activities and promotions. Plans also are in development for Studio 2B Girl Scouts ages 11 to 17 to be eligible to win a one-week internship at DIC after creating a letter outlining how they would like to apply what they learned on toward an internship.

New Alliance Is a RIOT
RIOT Media, Inc., formed a broad-based strategic alliance with The Robert Thorne Company. Under the terms of the deal, TRTC will work with RIOT to develop, manage, and implement licensing, sales, and marketing initiatives designed to build RIOT's identity as a total lifestyle brand for 'tween boys. The brand will launch apparel in June, a calendar in July, and, in late summer, the premiere issues of RIOT magazine and RIOT comic book, as well as RIOT trading cards, posters, and stickers. Additional content-based and branded products, including a collectible card game, books, toys, electronic games, back-to-school items, bags, backpacks, and other accessories are slated for release in 2006.

Stone America Signs on "Bridal Bootcamp"
Stone America Licensing, LLC, added "Bridal Bootcamp," the new book written by fitness guru and trainer Cynthia Conde, to its client roster. As part of the partnership, Stone America will pursue licensing opportunities in categories including: exercise and fitness equipment (stationary and portable), music and video, entertainment (TV reality series), publishing, and apparel. "Bridal Bootcamp" is a complete fitness and nutrition system created especially for women, focusing on areas of the body most women want to improve, with special emphasis on looking sensational in a bridal dress.

A Truckin' New Property
MagicDreams awarded Earthworks Entertainment North American broadcast distribution and merchandise licensing rights to Kiddo The Super-Truck. The music-driven CGI animated series is set in Sunnyside where the resident cars, trucks, planes, and trains share in musical and magical adventures that impart social skills and fun to young and old alike. Earthworks also seeks partners for all categories including toys, publishing, video/DVDs, music CDs, and apparel.

Oobi Breaks into International Markets
Created and produced by Little Airplane Productions, Oobi is about to hit the international airwaves, selling into 23 countries worldwide. Partnering with Nickelodeon in 18 of the 23 countries, the bare-hand puppet will amuse audiences in Brunei, India, Indonesia, Macao, Malaysia, Mauritius, Papua New Guinea, Philippines, New Zealand, Singapore, South Korea, Sri Lanka, and Tonga via Nick Asia. With Nick India, Oobi will be shown to kids in Bangladesh, Bhutan, Marshall Island, Nepal, and Pakistan. Nickelodeon Australia and Australian Broadcasting air Oobi in Australia. Other broadcast arrangements include: TV Ontario for Canada, Iceland Broadcasting for Iceland, Baby TV in Israel, and Armed Forces TV for U.S. servicemen and servicewomen.

New Company Launches TV Series
One Red Room, a new digital animation and production company, kicked off its official launch with TV series Shane's Kindergarten Countdown for Disney Channel's Playhouse Disney. The new animated series airs weekday mornings as part of the new Breakfast With Bear block. One Red Room also produces the Shanna's Show series, seen in regular rotation throughout Playhouse Disney, and from which Shane's Kindergarten Countdown is a spin-off series. The company was created by Matthew Thornton, a former Microsoft production manager and producer of the Sim City video game.

Toy Play to Helm Xiaolin Showdown Toy Push
Warner Bros. Consumer Products awarded Toy Play the master toy license for Xiaolin Showdown, currently airing on Kids' WB!. In spring 2006, Toy Play, a division of The Betesh Group, will launch a new line of action figures, collectibles, and role-play toys.

Spencer to Helm National Promotions
Susan Spencer was named head of national promotions for DreamWorks Animation Consumer Products. Spencer will be responsible for the strategic development and implementation of national promotions for DreamWorks SKG properties including animation and live-action films, home video, and television, as well as product placement efforts.

Parente Upped at Sesame Workshop
Sesame Workshop promoted Carol-Lynn Parente from senior producer to executive producer, Sesame Street. Parente will be responsible for the overall production process of the domestic program.

Special Events at Licensing 2005 International
In addition to hundreds of exhibitors, networking events, and L!censing University- which covers topics from promotions to art, international licensing, and 'tween and teen brands-Licensing 2005 International offers some interesting special events. These include appearances by the Professional Bull Riders outside the Javits Center; appearances by baseball sluggers Hank Aaron, Reggie Jackson, Ernie Banks, and Sadaharu Oh at the 500 Home Run Club booth; and fashion shows created by Sesame Workshop and Mattel. Be sure to visit for additional information. Registration for the Mobile and Digital Licensing Summit is still open. To save 10 percent, use promotional code "MDS05" when registering for the summit. To go directly to registration, visit

Are You Prepared for Post-Show Follow-Up?
How are you planning to reach the leads you generated at Licensing 2005 International? The July 2005 issue of License! offers the only complete Licensing Show wrap-up-perspective and analysis of the biggest week in the licensing industry. As licensees, agents, and retailers do their post-show follow-up, your company will be top of mind, keeping profits coming your way long after the show is over. Make sure you reserve your space by June 17 and have your materials in before Licensing 2005 International. To find out more about our July issue, visit or contact Steven Ekstract at (212) 951-6684 or [email protected].

Licensing Fact: Did you know that there's another networking opportunity right around the corner? If you want to follow up on leads or contacts you made at Licensing 2005 International, you can continue your networking process at LINK Las Vegas, August 31 to September 1, 2005, at Bellagio.

LINK Las Vegas Announces Keynote: Laura Rowley, author of "On Target: How the World's Hottest Retailer Hit a Bull's-Eye"
How did Target's history and intense culture shape the organization's success today? Author Laura Rowley will cover those issues at LINK Las Vegas and explain how and why licensing has become one of the retailer's most important strategies. Rowley is just one of many speakers at LINK Las Vegas, August 31 to September 1, 2005, Bellagio. Running concurrently with the last 1 1/2 days of MAGIC Marketplace, LINK Las Vegas will focus on the challenges and opportunities of brand licensing in the fashion, entertainment, and sports worlds. For information on sponsorship, speaking, and attending, visit our Website. Registration is now open at

Submit Licenses Granted & Available Now Online

License!'s new License! Finder now allows you to submit licenses granted and available now online, which will be published on the License! Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: mailto:[email protected].

Tripping the Rift with Cin

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