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U.K. Toy Fair Features New Licensed Products

U.K. Toy Fair opened in London today featuring a number of important new licensed product launches and predictions of profit for the U.K. toy industry from NPD Group.
New products include Bandai's new toy line for Chorion's Noddy, which will hit sto

New products include Bandai's new toy line for Chorion's Noddy, which will hit stores this fall. The brand re-fresh around the theme “Noddy Takes to the Air” included the new “My Friend Noddy Pilot” toy and “Take Off in Toyland Airport” play set.

Vivid Imaginations showcased its first Moshi Monsters toys. The brand-new line of talking monsters, soft toys and collectable figures arrived in the U.K. last week. 

“It’s really exciting to see Moshi toys hit shelves,” says Michael Acton Smith, chief executive officer of Mind Candy, which created Moshi Monsters. “Vivid has produced an awesome range that really represents the fun and collectability of the characters. We look forward to seeing the reaction and to rolling out product globally later this year.” 

Some of the other new products for the year include a Nintendo DS game from Avanquest, a DVD release from Universal, books from Harper Collins and an outerwear range from Smith & Brooks.

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