U.K. Shopping Center Tours for Nick Stars

Nickelodeon will take SpongeBob SquarePants and Dora the Explorer on tour to major shopping centers across the U.K. in July and August this year.The campaign, aimed at children ages 3 to 10 and their parents, is part of Nickelodeon’s strategy to in

April 6, 2018

Nickelodeon will take SpongeBob SquarePants and Dora the Explorer on tour to major shopping centers across the U.K. in July and August this year.

The campaign, aimed at children ages 3 to 10 and their parents, is part of Nickelodeon’s strategy to incorporates marketing and consumer products initiatives. Venues include Meadowhall in Sheffield and Manchester Arndale, where activity areas will host meet-and-greets with SpongeBob and Dora, activities and games and daily giveaways. Nickelodeon Consumer Products U.K. will negotiate in-store promotions with licensees and retailers and the tour will be supported on air.

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