The campaign, aimed at children ages 3 to 10 and their parents, is part of Nickelodeon’s strategy to incorporates marketing and consumer products initiatives. Venues include Meadowhall in Sheffield and Manchester Arndale, where activity areas will host meet-and-greets with SpongeBob and Dora, activities and games and daily giveaways. Nickelodeon Consumer Products U.K. will negotiate in-store promotions with licensees and retailers and the tour will be supported on air.
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