Toys "R" Us Adds New Marketing Campaign, Apple iPod, Loyalty Program

Toys “R” Us unveiled the company’s new holiday marketing campaign introducing a new tagline, “Where kids are a big deal.” Beginning this week, television and radio advertisements will air nationally, followed by impressions in print marketing vehicles, including the

Toys “R” Us Big Toy Book

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Television spots are scheduled to air on more than 20 major television and cable networks beginning Oct. 22 and will continue throughout the holiday season. The series of 12 themed commercials features parents celebrating their children and each ends with the tagline, “Where kids are a big deal.” The spots will introduce a contemporary version of the iconic “I’m a Toys “R” Us Kid” jingle while highlighting the company’s  product assortment and values for holiday.