Toy Story 3 Maintains Lead at Box Office

For the second week, Disney/Pixar's Toy Story 3 remained No. 1 at the box office, increasing its total ticket sales to $327 million worldwide. It became the seventh highest-grossing second weekend ever, having generated $59 million domestically.As previou

April 6, 2018

For the second week, Disney/Pixar's

Toy Story 3

remained No. 1 at the box office, increasing its total ticket sales to $327 million worldwide. It became the seventh highest-grossing second weekend ever, having generated $59 million domestically.

As previously reported in

License! Global

(March/April 2010)

, Andy Mooney, chairman of Disney Consumer Products, predicts Toy Story 3 will be the biggest merchandising event DCP has ever had that will only be eclipsed by Cars 2 next year. The Toy Story franchise is valued at $8 billion at retail. The Toy Story 3 licensing program includes more than 20 licensees, including Thinkway Toys, Mattel, The LEGO Group, Hasbro, Jakks Pacific and Fisher-Price. It also features 14 new toys, including a plush bear character named Lots-O'-Huggin' Bear from Thinkway Toys.

In its opening weekend,

Toy Story 3

earned an estimated $153.8 million worldwide. Domestically, the film generated $110 million, becoming the second-biggest grossing start for an animated feature,

behind

Shrek the Third

($121.6 million).

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