The Tetris Company and its merchandising agent Licensing Works! have signed two new sub-agents. Caroline Mickler in the U.K. and Plus Licens for Scandinavia are the first two international Tetris merchandise sub-agents to officially join the Licensing Works! roster.
“Our priority is to license Tetris into apparel such as t-shirts, loungewear and underwear as the main areas, then secondary areas will include stationery, toiletries and bedding," says Caroline Mickler, founder, Caroline Mickler. "We will be putting the pieces in place in the U.K. and Ireland.”
"To start with, we will focus on the apparel and stationery categories," says Sofia Neumuller, brand manager for Plus Licens. "We intend to launch the first apparel products in the Nordic market in late 2012 with more products such as stationery and home furnishings to follow in 2013."
“With the Tetris game present on over 50 platforms in 185 countries, we are one of the most recognized casual gaming brands in the world,” says Henk Rogers, managing director of The Tetris Company. “This is an achievement that will solidify the Tetris brand as a lifestyle, something few video games are able to accomplish after 27 years.”