Target Entertainment Names New Licensing Head

Former Dreamworks executive Samantha Kelly was appointed as Target Entertainment Group's new head of licensing.Kelly will manage the licensing team, implement the U.K. and international licensing and merchandising strategies for all properties, as well as

April 6, 2018

Kelly will manage the licensing team, implement the U.K. and international licensing and merchandising strategies for all properties, as well as run key categories in the U.K. market, oversee U.K. retail relationships and all other agent associations.

Previously, she was head of European licensing and promotions for Dreamworks Animation Consumer Products. Kelly has also worked for Universal Studios Consumer Products, Warner Bros. Consumer Products and Tesco stores.

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