Target Entertainment is expanding PlayStation Intellectual Properties with new deals for Invizimals and EyePet.
Other Invisimals deals include Safta for stationery and back to school, Comansi for mini figurines in Spain and Portugal and Edibas collections for trading card games and figurines in Italy.
"Children have really taken the brand to their hearts and we’re thrilled by the incredible consumer take-up of Invizimals across
Europe," says Helen Howells at Target Entertainment. "We’re also really excited about bringing EyePet to new audiences beyond the game through the IGS range of collectible plush toys.”
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