Taffy Entertainment to Support Kids' Publishing Favorite

Taffy Entertainment extended its relationship with Atlantyca Entertainment and will now oversee most of the worldwide consumer products licensing and promotional rights for the Geronimo Stilton kids’ chapter book series. Atlantyca will continue to manage all licensing in Italy as well as worldwide publishing. The new pact follows a similar licensing deal signed earlier this summer for the new animated television series based on the Stilton character.