Sweet Deal for Jelly Belly

Jelly Belly made its foray into the baked goods category via a deal with BC Bundt, which was brokered by The Licensing Company. BC Bundt created four cakes based on top-selling Jelly Belly flavors—Very Cherry, Tutti Fruitti, Blueberry, and Str

April 6, 2018

Jelly Belly made its foray into the baked goods category via a deal with BC Bundt, which was brokered by The Licensing Company. BC Bundt created four cakes based on top-selling Jelly Belly flavors—Very Cherry, Tutti Fruitti, Blueberry, and Strawberry Cheesecake. The products launched at Wal-Mart and are rolling out nationally throughout a wide range of distribution channels, including grocery stores. In 2008 Jelly Belly will expand into pudding and gelatin mixes, freezer bars, cake decorations, and automotive air fresheners.


Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.