Plus Licens represents Stardoll AB for merchandising, promotional and publishing rights in the Nordic countries and Central and Eastern Europe.
"We are happy to enter this business relationship with Stardoll," says Sofia Neumuller, Plus Licens Stardoll brand manager. "Throughout our markets, Plus Licens has experience of combining brand and design elements with the local tastes and preferences of consumers, and this process of co-creativity, brand role play and self-expression is also what the Stardoll brand is all about. With localized Stardoll versions available in the Nordic countries, Russia and CEE, we look forward to bring the brand to new 'superstar' levels."
