SmileyWorld Secures Simon & Schuster

Listings are already confirmed in specialty stores and the program will launch in August with "Where's Smiley," a search-and-find book targeting 6 to 8 year olds. This will be followed in November with "My Moods" and "My Foods," picture board books for 2 to 4 year olds. In addition, more titles will release in spring 2011, including "My Animals" and "Where's Smiley (Lift the Flap)" picture board books for 2 to 4 year olds.

"Partnering with Simon & Schuster is a dream come true," says Nicolas Loufrani, chief executive officer of The Smiley Company. "To have the greatest publisher in the most important country in the world is the best of luck for SmileyWorld's publishing program and a tribute to all the passion our studio has put into this project."