Concurrently, Smiley will launch its first stand-alone e-commerce site.
Both store and website will launch with autumn/winter 2011 with apparel, jewelry, bags, watches and fragrances, as well as products from licensees.
Cultwork SA will create an official 40th anniversary art collection for Smiley, working with a wide network of artists and touring as an exhibition during 2012. Smiley is also launching a special anniversary range of watches–called Smiley-Happy Times–to complement the anniversary fashion collections.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.