Smiley to Celebrate 40 Years

Concurrently, Smiley will launch its first stand-alone e-commerce site.

Both store and website will launch with autumn/winter 2011 with apparel, jewelry, bags, watches and fragrances, as well as products from licensees.

Cultwork SA will create an official 40th anniversary art collection for Smiley, working with a wide network of artists and touring as an exhibition during 2012. Smiley is also launching a special anniversary range of watches–called Smiley-Happy Times–to complement the anniversary fashion collections.

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