Smiley Adds Herlitz

Launching this spring, the Herlitz line will be available throughout Germany, Austria, Switzerland, Poland, Czech Republic and Hungary in independent stores, department stores, hypermarkets and other specialized chains.

Herlitz will produce products aimed at children and tweens aged 9-16, and consisting of pens, pads, files, ring-binders, stickers, stationery and back-to-school bags. The range will use prints inspired by SmileyWorld emoticons, as well as the SmileyWorld ‘Music Therapy’ theme.