The Sharpe Company signed two deals for its client The Gruffalo: Kids Preferred is now the plush licensee for North America, and University Games will make Gruffalo games and puzzles. The Gruffalo book has sold over 5 million copies worldwide; while "The Gruffalo" animated special will be released on DVD in the U.S. by NCircle Entertainment in August and in Canada by Phase 4 Films in September.
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